NotFiftyOne

ATTITUDE

Canadian-owned · made in Canada · based in Quebec

Plant-based household cleaners and laundry.

Montreal, QC CA · attitudeliving.com

Found at Loblaws Sobeys Metro Save-On-Foods Costco Walmart Whole Foods
87.7

ATTITUDE is a Montreal-headquartered, founder-led maker of plant-based household cleaners, laundry, dish soap and personal care, founded in 2006. It manufactures everything itself in a 150,000 sq ft plant in Sherbrooke, Quebec, with head office staff in Montreal. Plant-derived surfactant inputs are assumed largely imported since the vendor discloses no ingredient origin.

Factors

Ownership

100.0 inferred

CA 100%

Re-verified 2026-09-08; finding unchanged. Corporations Canada's federal registry (automated search confirmed working) returns zero results for "Bio Spectra" and none of the 20 unrelated hits for "Attitude" (a resource centre, a form-manufacturing enterprise, etc.) is the household-cleaning brand, consistent with ATTITUDE's legal entity, Bio Spectra Inc, being incorporated provincially in Quebec rather than federally. The Registraire des entreprises du Québec, which would hold that shareholder register, blocks automated lookups and was not queried per instructions, so no significant-control register was accessible. The vendor's own Terms of Service and Privacy Policy name only the trade name "ATTITUDE" with a Montreal head-office address and disclose no legal entity, parent company, or ownership structure. Independent press (La Tribune, 2019) corroborates Jean-François Bernier as founder and president, matching the vendor's own About page, but states only his title, not an equity or control stake, so it doesn't clear the bar a significant-control filing would. No acquisition, private-equity, or investor coverage of ATTITUDE/Bio Spectra turned up in press or PitchBook searches; PitchBook's own profile page was inaccessible (403). A second co-founder named in an earlier brief, Hans Drouin, is still not credited anywhere on the vendor's site. CA 1.0 remains an inference from the founder-led narrative, not a verified ownership statement.

Manufacturing

100.0 reported

CA 100%

ATTITUDE owns and runs its own 150,000 sq ft factory in Sherbrooke, Quebec, where it says it formulates and manufactures its products in-house, including molding its own bottles on site.

People

100.0 reported

CA 100%

Careers page lists exactly two Canadian locations for staff, a Montreal head office and the Sherbrooke production site, with no offices or teams named outside Quebec despite the brand selling into 55 countries.

  • Careers | ATTITUDE vendor_statement “Factory in Sherbrooke ... Head Office in Montreal”

Inputs

18.0 inferred

CA 10% · other 70% · US 20%

ATTITUDE's plant-based formulas rely on plant-derived surfactants (typically coconut- or palm-derived), which are largely imported; the vendor's Our Lab and Ingredients pages describe formulation standards but disclose no sourcing countries for raw materials, so the split is an estimate weighted toward imported feedstock rather than a published figure.

Where to buy

Grocers

Found via