ATTITUDE
Canadian-owned · made in Canada · based in Quebec
Plant-based household cleaners and laundry.
Montreal, QC CA · attitudeliving.com
ATTITUDE is a Montreal-headquartered, founder-led maker of plant-based household cleaners, laundry, dish soap and personal care, founded in 2006. It manufactures everything itself in a 150,000 sq ft plant in Sherbrooke, Quebec, with head office staff in Montreal. Plant-derived surfactant inputs are assumed largely imported since the vendor discloses no ingredient origin.
Factors
Ownership
100.0 inferredCA 100%
Re-verified 2026-09-08; finding unchanged. Corporations Canada's federal registry (automated search confirmed working) returns zero results for "Bio Spectra" and none of the 20 unrelated hits for "Attitude" (a resource centre, a form-manufacturing enterprise, etc.) is the household-cleaning brand, consistent with ATTITUDE's legal entity, Bio Spectra Inc, being incorporated provincially in Quebec rather than federally. The Registraire des entreprises du Québec, which would hold that shareholder register, blocks automated lookups and was not queried per instructions, so no significant-control register was accessible. The vendor's own Terms of Service and Privacy Policy name only the trade name "ATTITUDE" with a Montreal head-office address and disclose no legal entity, parent company, or ownership structure. Independent press (La Tribune, 2019) corroborates Jean-François Bernier as founder and president, matching the vendor's own About page, but states only his title, not an equity or control stake, so it doesn't clear the bar a significant-control filing would. No acquisition, private-equity, or investor coverage of ATTITUDE/Bio Spectra turned up in press or PitchBook searches; PitchBook's own profile page was inaccessible (403). A second co-founder named in an earlier brief, Hans Drouin, is still not credited anywhere on the vendor's site. CA 1.0 remains an inference from the founder-led narrative, not a verified ownership statement.
- Innovative by Nature - Clean & Natural Products | ATTITUDE vendor_statement “For our CEO, Jean-François Bernier, the imminent arrival of his first child ignited a deep desire to help build a better future for the next generations. Together with his co-founder, he set out on a mission”
- Sherbrooke devient la «plaque tournante majeure» d'Attitude press “Jean-François Bernier, président et fondateur de l'entreprise”
- Terms of Service | ATTITUDE vendor_statement “the website attitudeliving.com (the "Site"), which is owned and operated by ATTITUDE ("ATTITUDE" or "We")”
Manufacturing
100.0 reportedCA 100%
ATTITUDE owns and runs its own 150,000 sq ft factory in Sherbrooke, Quebec, where it says it formulates and manufactures its products in-house, including molding its own bottles on site.
- Our State-of-the-Art Factory | ATTITUDE vendor_statement “Welcome to our own 150,000 sq. ft. smart, sustainable factory where innovation meets eco-responsibility.”
- Careers | ATTITUDE vendor_statement “Two Locations. One Shared Mission. Factory in Sherbrooke”
People
100.0 reportedCA 100%
Careers page lists exactly two Canadian locations for staff, a Montreal head office and the Sherbrooke production site, with no offices or teams named outside Quebec despite the brand selling into 55 countries.
- Careers | ATTITUDE vendor_statement “Factory in Sherbrooke ... Head Office in Montreal”
Inputs
18.0 inferredCA 10% · other 70% · US 20%
ATTITUDE's plant-based formulas rely on plant-derived surfactants (typically coconut- or palm-derived), which are largely imported; the vendor's Our Lab and Ingredients pages describe formulation standards but disclose no sourcing countries for raw materials, so the split is an estimate weighted toward imported feedstock rather than a published figure.
Where to buy
- Direct 87.7
- Canadian retailer · Loblaw 78.9
- Canadian retailer · Sobeys 78.9
- Canadian retailer · Metro 78.9
- Canadian retailer · Save on Foods 78.9
- US retailer · Walmart 52.6
- US retailer · Costco 52.6
- US retailer · Whole Foods Market 52.6
Grocers
- Where to find us? I ATTITUDE vendor_statement “Québec Brunet Jean Coutu Familiprix Uniprix Pharmaprix Proxim Horizon Santé Rachelle-Béry La Moisson Avril TAU Maxi IGA Super C Provigo Rona Walmart Costco”
- Where to find us? I ATTITUDE vendor_statement “Ontario Ambrosia Big Carrot Fiddleheads Jean Coutu Loblaw Metro Ontario National Nutrition Nature’s Emporium Organic Garage Sweet Potato Shoppers Drug Mart Superstore Terra20 Rexall Rona Valu-Mart Walmart Whole Foods Market Your Independent Grocer Zehrs”
- Where to find us? I ATTITUDE vendor_statement “British Columbia Shoppers Drug Mart Rexall London Drugs Save on Foods Superstore Walmart Whole Foods Market Your Independent Grocer”
- attitude laundry | Walmart Canada other “ATTITUDE Liquid Laundry Detergent, Made in Canada, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Lavender”
Found via
- Grocery aisle inclusion rule: shelf incumbent 2026-09-07
- The CANADA List 2026-09-13