NotFiftyOne

Aveeno

US-owned · made in the US · based in Ontario

Oat-based body lotion, face care, sunscreen, body wash and shave gel.

Markham, ON CA · www.aveeno.ca

Found at Loblaws Costco Walmart
7.8 switch

Aveeno is an American oat-based skincare brand founded in 1945, owned by Kenvue Inc. (NYSE: KVUE, Summit, New Jersey), the consumer health company spun out of Johnson & Johnson in 2023 and now subject to a pending acquisition by Kimberly-Clark, another US company. In Canada the brand is sold by Kenvue Canada Inc., a federal corporation registered in Markham, Ontario. Where each product is made could not be confirmed; The CANADA List reports that many formulations are made in Ontario and Quebec, but Kenvue names no Canadian plant. The vendor's own where-to-buy page lists Loblaws, Shoppers Drug Mart, Walmart Canada and Costco.

Switch: Wholly owned by a single US public parent, Kenvue Inc. (NYSE: KVUE), per its SEC Exhibit 21; the pending buyer, Kimberly-Clark, is also a US company.

Factors

Ownership

0.0 verified

US 100%

Kenvue Inc. is a Delaware corporation with principal executive offices at 1 Kenvue Way, Summit, New Jersey, listed on the New York Stock Exchange, per its FY2025 Form 10-K; Exhibit 21 of that filing lists Kenvue Canada Inc. as a subsidiary, and Corporations Canada shows Kenvue Canada Inc. as an active federal corporation in Markham, Ontario. Kenvue's shareholder base is diffuse, so ownership is allocated to the US headquarters and listing venue. The August 2026 Form 10-Q states that Kimberly-Clark Corporation's agreed acquisition of all Kenvue shares remains pending, which would leave control in the US.

Manufacturing

14.0 inferred

CA 30% · other 10% · US 60%

Kenvue's Form 10-K says in-house plants made about 60 percent of its 2025 volume and that it has about 11 sites in nine US states and about 109 sites in 58 other countries, but it names no plant for Aveeno and no Canadian plant. The CANADA List, a directory, reports that many Aveeno formulations, particularly baby products, are made in Ontario and Quebec, and Health Canada's Drug Product Database lists Kenvue Canada Inc. as the licence holder for Aveeno sunscreens and face lotions. Labels could not be read online, so this split is an estimate that gives most volume to US plants and a minority to Canadian in-house or contract production.

People

61.0 reported

CA 70% · US 30%

Kenvue Canada Inc. has its registered office at 88 McNabb Street, Markham, Ontario, per Corporations Canada, and Kenvue's Canadian privacy notice places the company at 5000 Yonge Street, Toronto, so the Canadian sales and marketing staff sit in Ontario. Brand research, development and global management are at Kenvue's Summit, New Jersey headquarters, per the Form 10-K, which is why a US share is included. The split is an estimate.

Inputs

12.5 inferred

CA 15% · EU 10% · other 30% · US 45%

Aveeno's signature ingredient is colloidal oatmeal, and the brand says only that it sources oat, soy and feverfew from areas best suited for their growth. Kenvue's modern slavery statement lists its principal raw materials as resins, silicon, pulp and corn derivatives, paper, agrochemicals, vegetable oils and oleochemicals, drawn from about 12,000 suppliers in more than 100 countries. No country breakdown is published, so this split is an estimate weighted toward US-milled oats and packaging with a global tail for oleochemicals.

Where to buy

Grocers

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