NotFiftyOne

Baby Gourmet

European-owned · made in Canada · based in Alberta

Organic baby food pouches and snacks.

Calgary, AB CA · www.babygourmet.com

Found at Loblaws Sobeys Metro Save-On-Foods Co-op Giant Tiger Walmart
67.7

Baby Gourmet is a Calgary-founded organic baby food brand, majority owned since January 2021 by Switzerland's privately held Hero Group, with founders Jennifer Carlson and Jill Vos remaining minority shareholders running the Calgary office. Most SKUs (purees and snacks) are made in Canada, cereals and most meat meals in the US, and three protein meals in France. Widely stocked at Canadian grocers; exact ingredient-sourcing percentages are not published.

Factors

Ownership

57.5 reported

CA 15% · EU 85%

Hero Group (Lenzburg, Switzerland), majority owned by Dr Arend Oetker since 1995 per Hero's own history page, acquired Baby Gourmet in January 2021. Hero's acquisition press release states founders Jennifer Carlson and Jill Vos stayed on "as officers and shareholders," so a minority Canadian stake is estimated since no percentage is disclosed.

  • Baby Gourmet is acquired by the Hero Group | Hero Group press “With Jen and Jill staying at the helm as officers and shareholders of the company, Baby Gourmet and Slammers Snacks will continue to serve their customers”
  • History | Hero Group vendor_statement “In 1995, Dr Arend Oetker acquires a majority shareholding of the company and begins a multi-decade relationship with Hero, which continues today.”
  • Our Story vendor_statement “© 2026 Hero Canada”

Manufacturing

84.5 reported

CA 85% · EU 5% · US 10%

Baby Gourmet's FAQ states fruit and vegetable purees and snacks are made in Canada, cereals and meat products in the USA, and three protein meals in France ("mentioned on all of our packaging"). The CA/US/EU split is estimated from the site's 66 listed SKUs: 3 cereals and 7 meat meals fall into the US/France group, the remaining 56 purees and snacks are Canadian-made.

  • FAQ vendor_statement “Our fruit and vegetable purees and snacks are made in Canada, while our cereals and meat products are produced in the USA, and three of our protein meals are made in France, which is mentioned on all of our packaging.”

People

100.0 reported

CA 100%

Single head office in Calgary, Alberta; Baby Gourmet's FAQ says the head office remains in Calgary with both founders still involved in daily operations, and Hero Group's own company page lists the same Calgary address.

  • FAQ vendor_statement “Our head office is still located in Calgary, and both Jen and Jill are still heavily involved in the daily operations of the brand.”
  • Baby Gourmet | Hero Group vendor_statement “1300 8 St SW #402, Calgary, AB T2R 1B2, Canada”

Inputs

14.5 inferred

CA 10% · EU 5% · other 55% · US 30%

Baby Gourmet's FAQ says ingredients are sourced domestically or within the USA when possible, but that some ingredients such as bananas and pineapples naturally grow outside North America. No sourcing percentages are published; about 38% of the site's 66 SKUs list a tropical ingredient (banana, mango, avocado, coconut), so OTHER is weighted heavily as an estimate.

  • FAQ vendor_statement “We always strive to source ingredients domestically or within the USA, when possible. However, some of our ingredients naturally grow in regions outside North America, such as tropical fruits like bananas or pineapples.”

Where to buy

Grocers

Found via