Crown Royal

Diageo plc, incorporated in England and Wales with its registered office at 16 Great Marlborough Street, London, lists Crown Royal whisky as its largest acquired brand ($1,464 million) in its Form 20-F for the year ended 30 June 2026, and names no shareholder above 6%, so the whole stake goes to the parent's home country; the principal listing is the London Stock Exchange with an ADS listing on the NYSE. Corporations Canada shows Diageo Canada Inc. (1086651-2) as an active federal corporation with its registered office at 134 Peter Street, Toronto, exempt from the significant-control register as a wholly owned subsidiary of a listed company. The Canadian site's footer is copyrighted to Diageo North America, Inc. and the US site names The Crown Royal Company, New York, so brand management sits in the US arm, but the profit flows to the UK parent.

• Diageo Form 20-F 2026 filing “Crown Royal whisky United States 1,464 1,464”
• Federal corporation information - 1086651-2 - Online Filing Centre - Corporations Canada registry “Diageo Canada Inc. Status: Active Corporation number: 1086651-2”
• Canada's #1 Whisky | Crown Royal Canadian Whisky vendor_statement “© Diageo North America, Inc. 2026”
• Crown Royal other “owned by British multinational conglomerate Diageo since 2000”
• The CANADA List directory “Owned by Diageo (UK). Manufactured in Gimli, Manitoba.”

All Crown Royal is mashed, distilled, and aged at Diageo's distillery in Gimli, Manitoba, and Diageo's 2026 Form 20-F names Valleyfield and Gimli in Canada as the sites holding its maturing Canadian whisky. Bottles for Canada and non-US export are filled at Valleyfield, Quebec, and the LCBO listing reads Made in Quebec, Canada. Diageo closed its Amherstburg, Ontario bottling plant in February 2026 and moved bottling for the US market, the brand's largest, to the United States; the 0.1 US share is an estimate for that bottling step, since the whisky itself is still made entirely in Canada.

• Diageo Form 20-F 2026 filing “its maturing Canadian whisky in Valleyfield and Gimli in Canada”
• Crown Royal Whisky | Canadian Whisky | Crown Royal vendor_statement “Crown Royal's distillery in Gimli, Manitoba, is home to 1.5 million barrels of delicious whisky”
• Crown Royal Whisky | LCBO other “Made In Quebec, Canada By Crown Royal”
• Crown Royal bottling facility to close - The Spirits Business press “Crown Royal bottles designated for Canada and non-US export markets will be bottled at the Valleyfield plant”
• Ford dumps Crown Royal bottle in protest of plant closure: 'They're hurting Ontario' | Globalnews.ca press “Bottling at the Amherstburg facility intended for the U.S. market would be shifting stateside, while bottling for Canadian consumers would move to its Valleyfield, Que., location.”

The production workforce is Canadian: roughly 76 people at the Gimli distillery by the vendor's own count, plus the Valleyfield bottling plant and Diageo Canada's Toronto head office, while the roughly 200 Amherstburg jobs ended in February 2026. Brand management sits with Diageo North America in New York and group management in London, and the split between those three is an estimate; Diageo does not report headcount by brand.

• Crown Royal Whisky | Canadian Whisky | Crown Royal vendor_statement “The distillery employs roughly 76 people who distill, mature, blend and run Crown Royal's 24 hours a day, 7 days a week operation”
• Federal corporation information - 1086651-2 - Online Filing Centre - Corporations Canada registry “134 Peter Street Suite 1501 Toronto ON M5V 2H2 Canada”
• 'Stock up': Ontario premier promises to banish Crown Royal whisky from province | Canada | The Guardian press “Diageo announced plans to shutter its plant in Ontario and move its operations to the US, with the loss of roughly 200 jobs”

The vendor says roughly 80% of its rye, corn, and barley comes from Manitoba and surrounding provinces, and the water is drawn from Lake Winnipeg; The CANADA List adds that the imported rye is largely American. The whisky ages in new or reused charred oak barrels, which in the Canadian trade are mostly American oak, so the 0.3 US share covers the remaining grain and the cooperage and is an estimate.

• Crown Royal Whisky | Canadian Whisky | Crown Royal vendor_statement “Roughly 80% of our grain (rye, corn and barley) is sourced from Manitoba and surrounding provinces”
• Canada's #1 Whisky | Crown Royal Canadian Whisky vendor_statement “the distinctively smooth water, which is naturally filtered through the limestone beneath Lake Winnipeg”
• The CANADA List directory “Corn & barley largely Canadian, but rye often imported from the U.S.. Fully produced and aged in Canada.”