FGF Brands
Canadian-owned · made in Canada · based in Ontario
Wonder, D'Italiano, Country Harvest, ACE Bakery and Stonefire.
Toronto, ON CA · www.fgfbrands.com
FGF Brands is a privately held, Ajmera family bakery headquartered in Toronto, owner of Stonefire, ACE Bakery, Simple Joys and Santosh, which acquired George Weston's Wonder, D'Italiano, Country Harvest and Gadoua bakery brands in 2022 through its Wonderbrands affiliate. Wonderbrands runs 13 Canadian bakeries for that portfolio, and FGF's own Stonefire and ACE Bakery lines list a Toronto plant address, with a smaller share tied to FGF's Texas facility. Wheat flour, the dominant ingredient, is Canadian by the vendor's own account.
Factors
Ownership
100.0 reportedCA 100%
FGF's own leadership page credits its founder ('our father') and its federal forced-labour supply-chain statement is signed by Ojus Ajmera as Co-Chief Executive Officer; LinkedIn lists the company as privately held and headquartered in Toronto. A Corporations Canada federal search for 'FGF' returned no results, consistent with an Ontario-incorporated, not federal, private company; the Ontario registry itself is blocked to automation, so no minority or outside stake could be checked.
- Our Company - FGF Brands vendor_statement “And here's the source of that outlook, our father.”
- FGF Brands Inc. and Wonder Brands Inc. Joint Statement on Forced and Child Labour in the Supply Chain filing “Title: Co-Chief Executive Officer and Director”
- FGF Brands | LinkedIn other “Type Privately Held”
- Search for a Federal Corporation - Corporations Canada registry “Searched for: Corporate name: FGF 0 results were found, 0 returned.”
Manufacturing
80.5 reportedCA 85% · US 15%
Wonder, D'Italiano, Country Harvest and Gadoua, acquired from George Weston's Weston Bakeries division in 2022, are made by FGF's Wonderbrands affiliate, which describes 13 bakeries and team members 'from across Canada'; Country Harvest's own site says it is baked in Canada. FGF's own Stonefire and ACE Bakery lines list FGF Brands Inc.'s Toronto address (1295 Ormont Drive) as the maker, while FGF's forced-labour filing and a 2018 company news post describe an added production footprint in San Antonio, Texas. The split is our estimate weighted toward the larger Wonderbrands portfolio; we could not confirm the Alabama or Florida plants mentioned in trade coverage, or whether they supply the Canadian shelf.
- Authentic Flatbread & Naan Bread – Stonefire® vendor_statement “Stonefire Authentic Flatbreads FGF Brands Inc. 1295 Ormont Drive Toronto, Ontario”
- Our Company - Wonderbrands vendor_statement “across 13 bakeries”
- Country Harvest – 100% Whole Grain – CountryHarvest vendor_statement “Baked and owned right here in Canada.”
- FGF Brands Inc. and Wonder Brands Inc. Joint Statement on Forced and Child Labour in the Supply Chain filing “multiple production facilities and warehouses throughout Canada and the United States”
- FGF Brands Expands Operations To San Antonio, Texas - FGF Brands vendor_statement “enter into a definitive agreement to acquire certain assets, including a new facility in San Antonio, Texas”
- George Weston Limited - Wikipedia other “The former Weston Bakeries division, which owned the brands Wonder, Country Harvest, D'Italiano, Ready Bake and Gadoua, was sold off to FGF Brands in 2022.”
People
80.5 reportedCA 85% · US 15%
Wonderbrands says its roughly 2,000 team members work 'from across Canada,' and FGF's forced-labour filing centralizes its supply chain and procurement team at its North York, Toronto site. LinkedIn lists FGF Brands as 1,001-5,000 employees headquartered in Toronto with 'Innovation Campuses in Canada and USA,' so a smaller US share is carried for the Texas facility.
- Our Company - Wonderbrands vendor_statement “2000 Passionate team members from across Canada”
- FGF Brands Inc. and Wonder Brands Inc. Joint Statement on Forced and Child Labour in the Supply Chain filing “centralized at our North York location”
- FGF Brands | LinkedIn other “Our Innovation Campuses in Canada and USA are constantly engineering new sustainable ways”
Inputs
59.0 reportedCA 55% · other 35% · US 10%
Country Harvest's own site advertises 'Canadian wheat flour' and Wonder's whole wheat bread lists wheat flour first on its ingredient panel, the dominant input across the bread portfolio. FGF's forced-labour filing says it sources materials from countries worldwide with most suppliers in North America; sugar, vegetable oil and some packaging are typically imported for this category, so a meaningful OTHER share is carried for those. The exact split is our estimate, not a published number.
- Country Harvest – 100% Whole Grain – CountryHarvest vendor_statement “locally fermented dough, Canadian wheat flour, and no artificial preservatives”
- 100% Whole Wheat Bread 570g – Wonderbreads vendor_statement “Whole wheat flour, Water, Sugar, Wheat gluten*, Yeast*, Vegetable oil, Salt, Wheat germ”
- FGF Brands Inc. and Wonder Brands Inc. Joint Statement on Forced and Child Labour in the Supply Chain filing “most suppliers are in North America”
Where to buy
Grocers
- Search results for "wonder bread" – Giant Tiger other “Wonder White Bread, 675 g”
- Search results for "d'italiano" – Giant Tiger other “D'Italiano Original Crustini Buns 8pk. - 568g”