NotFiftyOne

Genuine Tea

Canadian-owned · made in Canada · based in Ontario

Toronto tea company founded by Sarah Wilcox and David O'Connor that imports farm-direct loose leaf tea, Uji matcha and herbal botanicals, then hand-blends and packs them into loose leaf, compostable pyramid bags, microground lattes and sparkling iced tea at its Scarborough, Ontario facility.

Toronto, ON CA · www.genuinetea.ca

Found at Sobeys
89.2

Genuine Tea Inc. is a founder-run Toronto tea company, started by Sarah Wilcox and David O'Connor after five years in Taiwan, that sources tea and matcha directly from farms in Japan, China, India, Sri Lanka, Taiwan and elsewhere and hand-blends and packs it at 921 Progress Ave in Scarborough, Ontario. It sells direct online, wholesale to cafes, and through Sobeys' Voila grocery service; the tea itself is grown abroad, as all tea is.

Factors

Ownership

100.0 reported

CA 100%

The legal entity is Genuine Tea Inc. of Scarborough, Ontario, and the vendor describes itself as a small family-run crew of ten led by co-founders Sarah Wilcox (CEO) and David O'Connor, with no investor or parent named; madeinca.ca and The CANADA List both list it as Canadian-owned. Corporations Canada returned zero results for the name, so it is likely an Ontario corporation, and the Ontario Business Registry could not be queried; the company pitched on CBC Dragons' Den in 2019 and no record of a resulting outside stake was found.

Manufacturing

100.0 reported

CA 100%

For a tea company the product is the blend and the pack, and the vendor states all of its teas are blended and packed in Canada, hand-blended and packed in Ontario, and blended, packed and shipped from its Toronto facility, with orders leaving the Scarborough warehouse. The CANADA List corroborates blending and packaging in Canada. Matcha is stone-milled at the Kato farm in Uji, Japan before import, which is treated as an input rather than manufacturing.

People

100.0 reported

CA 100%

The vendor's only disclosed site is its head office, warehouse and pick-up point at 921 Progress Ave in Scarborough, Ontario, and it describes its whole team as ten people hand-packing orders there. No offices or staff outside Canada were found.

Inputs

28.0 reported

CA 10% · other 90%

Tea is not grown in Canada, and the vendor says every origin is farm-direct: matcha from the Kato family farm in Uji, Japan, and leaf and botanicals sold under country collections for China, India, Japan, Sri Lanka, Taiwan, South Africa and Egypt, all in the OTHER bucket. A small Canada collection (elderberry hibiscus, cranberry apple, maple cream) uses some Canadian botanicals, and the compostable packaging is made in Toronto, so a 10 percent Canadian share is this card's estimate rather than a published figure.

Where to buy

Grocers

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