Genuine Tea
Canadian-owned · made in Canada · based in Ontario
Toronto tea company founded by Sarah Wilcox and David O'Connor that imports farm-direct loose leaf tea, Uji matcha and herbal botanicals, then hand-blends and packs them into loose leaf, compostable pyramid bags, microground lattes and sparkling iced tea at its Scarborough, Ontario facility.
Toronto, ON CA · www.genuinetea.ca
Genuine Tea Inc. is a founder-run Toronto tea company, started by Sarah Wilcox and David O'Connor after five years in Taiwan, that sources tea and matcha directly from farms in Japan, China, India, Sri Lanka, Taiwan and elsewhere and hand-blends and packs it at 921 Progress Ave in Scarborough, Ontario. It sells direct online, wholesale to cafes, and through Sobeys' Voila grocery service; the tea itself is grown abroad, as all tea is.
Factors
Ownership
100.0 reportedCA 100%
The legal entity is Genuine Tea Inc. of Scarborough, Ontario, and the vendor describes itself as a small family-run crew of ten led by co-founders Sarah Wilcox (CEO) and David O'Connor, with no investor or parent named; madeinca.ca and The CANADA List both list it as Canadian-owned. Corporations Canada returned zero results for the name, so it is likely an Ontario corporation, and the Ontario Business Registry could not be queried; the company pitched on CBC Dragons' Den in 2019 and no record of a resulting outside stake was found.
- Contact us – Genuine Tea vendor_statement “Genuine Tea Inc 921 Progress Ave Unit 20 + 21 Scarborough, ON M1G 3V4”
- Refund and Shipping Policy – Genuine Tea vendor_statement “we're still a small, family-run crew—now 10 humans plus 2 curious babies”
- Private & White Label – Genuine Tea vendor_statement “Sarah CEO & Co-Founder”
- Search for a Federal Corporation registry “Searched for: Corporate name: genuine tea 0 results were found”
- Tea: Genuine Tea | Made in CA directory “Canadian Owned: Yes”
Manufacturing
100.0 reportedCA 100%
For a tea company the product is the blend and the pack, and the vendor states all of its teas are blended and packed in Canada, hand-blended and packed in Ontario, and blended, packed and shipped from its Toronto facility, with orders leaving the Scarborough warehouse. The CANADA List corroborates blending and packaging in Canada. Matcha is stone-milled at the Kato farm in Uji, Japan before import, which is treated as an input rather than manufacturing.
- Genuine Tea - Canada's Best Organic Tea Brand - Ethically Sourced Teas vendor_statement “All of our teas are proudly blended and packed in Canada.”
- Tea Wholesale Canada – Genuine Tea vendor_statement “Hand-blended & packed in Ontario, we never use any artificial flavourings or additives.”
- Private & White Label – Genuine Tea vendor_statement “Blended, packed, and shipped from our Toronto facility.”
- Tea: Genuine Tea | Made in CA directory “Manufactured In: Toronto, ON”
People
100.0 reportedCA 100%
The vendor's only disclosed site is its head office, warehouse and pick-up point at 921 Progress Ave in Scarborough, Ontario, and it describes its whole team as ten people hand-packing orders there. No offices or staff outside Canada were found.
- Refund and Shipping Policy – Genuine Tea vendor_statement “Pick-up point 921 Progress Ave, Units 20–21, Scarborough, ON M1G 3V4, Canada”
- Tea Wholesale Canada – Genuine Tea vendor_statement “You can also pick up from our Scarborough HQ.”
Inputs
28.0 reportedCA 10% · other 90%
Tea is not grown in Canada, and the vendor says every origin is farm-direct: matcha from the Kato family farm in Uji, Japan, and leaf and botanicals sold under country collections for China, India, Japan, Sri Lanka, Taiwan, South Africa and Egypt, all in the OTHER bucket. A small Canada collection (elderberry hibiscus, cranberry apple, maple cream) uses some Canadian botanicals, and the compostable packaging is made in Toronto, so a 10 percent Canadian share is this card's estimate rather than a published figure.
- Tea Wholesale Canada – Genuine Tea vendor_statement “For over a decade, we've been working with the Katō Family to bring you ceremonial-grade, single-origin matcha grown in Uji, Japan.”
- Tea Wholesale Canada – Genuine Tea vendor_statement “Compostable packaging made in Toronto.”
- Canada – Genuine Tea vendor_statement “Organic Elderberry Hibiscus - Herbal Tea”
- Our Journey – Genuine Tea vendor_statement “After several visits to plantations across Asia and a wealth of tea knowledge under their belts, they returned to Canada”
Where to buy
- Direct 89.2
- Canadian retailer · Voila (Sobeys) 80.3
Grocers
- Genuine Tea Organic Herbal Tea Pyramid Elderberry Hibiscus 15 Tea Bags - Voilà Online Groceries & Offers other “Brand Genuine Tea”
- genuine tea - Voilà | Online Grocery Delivery other “Genuine Tea Organic Herbal Tea Moringa Mint 15 EA”
Found via
- madeinca.ca 2026-09-13