NotFiftyOne

Irresistibles

Canadian-owned · made in Canada · based in Quebec

Metro's premium store brand.

Montreal, QC CA · www.metro.ca

Found at Metro
79.5

Irresistibles is the premium tier of Metro Inc.'s private-brand family (alongside Selection and Life Smart), sold through Metro, Food Basics and Super C. Metro is a widely held, Montreal-headquartered public company listed on the Toronto Stock Exchange, so ownership and the people who run the brand are Canadian; manufacturing and inputs are estimated, since Metro discloses no plant-level or country-of-origin breakdown for the brand.

Factors

Ownership

100.0 reported

CA 100%

Metro Inc. (TSX: MRU) is a widely held Canadian public company: 209 million shares outstanding, no controlling shareholder listed, and coverage by Canadian bank analysts (BMO, CIBC, Desjardins, National Bank, RBC, Scotia, TD). HQ and listing venue are both Canada, so the public-company allocation rule puts ownership fully in CA.

  • Shares | Metro vendor_statement “MRU STOCK SYMBOL Toronto Stock Exchange ... Outstanding shares on July 4, 2026 209 Million COMMON SHAREs 19.3 BILLION $CDN MARKET CapitaliZation”

Manufacturing

55.5 inferred

CA 55% · EU 5% · other 20% · US 20%

Metro names no plants for Irresistibles. It runs a small in-house Manufacturing Group (three GFSI-certified integrated sites) and sources heavily from Quebec producers through its Products of Quebec supplier program, which supports Canadian dairy, bakery and meat-and-deli lines; a portfolio this broad also carries frozen, pantry and snack items that are commonly co-packed in the US or imported, so the split is an estimate rather than a measured one.

  • Corporate Responsibility Report — 2025 Fiscal Year vendor_statement “In 2025, METRO's Manufacturing Group invested in an improved recovery system for its hummus and garlic sauce production line.”
  • Suppliers Relations | Metro vendor_statement “Metro has created an innovation program designed to intake the entry of all interested producers and manufacturers of unique products being created in Quebec.”

People

100.0 reported

CA 100%

Irresistibles is developed and merchandised by Metro's own procurement and merchandising staff out of its single Montreal head office; Metro lists one head office for the whole food segment and no separate operation for the brand.

  • Food | Metro vendor_statement “METRO Head office 11 011, boul. Maurice-Duplessis Montreal (Quebec) H1C 1V6”

Inputs

52.5 inferred

CA 45% · EU 5% · other 40% · US 10%

Dairy, eggs and wheat in the brand's dairy, bakery and frozen lines are Canadian under supply management and domestic milling; its pantry and snack lines commonly carry cocoa, coffee, sugar cane and palm oil, which count OTHER. Metro's own responsibility page confirms private-brand palm oil use and RSPO certification but gives no country-level ingredient split, so the mix is an estimate.

  • Products and services | Metro vendor_statement “In 2025, we analyzed 73% of our private brand food products. A total of approximately 1,186 tonnes of palm oil was used, of which close to 94% was certified by the Roundtable on Sustainable Palm Oil.”

Where to buy

Grocers

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