NotFiftyOne

JusTea

Canadian-owned · made in Canada · based in British Columbia

Farmer-direct Kenyan purple, black, green and herbal teas from a family-owned Vancouver company, sold in tins and refill pouches.

Vancouver, BC CA · justea.com

Found at Loblaws Save-On-Foods Whole Foods
73.6

JusTea Beverages Inc. is a family-owned Vancouver tea company, founded by the Bain family after a 2012 trip to Kenya, that buys purple, black, green and herbal tea directly from small-scale farmers in Nandi Hills and Meru and helped set up a farmer-owned cottage tea factory there. The leaf is grown and processed in Kenya, blending and packing into tins and pouches is done in Canada according to two directories and the Vancouver team's own roles, and the tea is sold direct, on Amazon, and through Loblaws, Urban Fare, Whole Foods Market, and independent natural food stores across Canada and the US.

Factors

Ownership

100.0 reported

CA 100%

The vendor states it is a 100% Canadian-owned tea company started by the Bain family of Vancouver, and its terms of service name the legal entity as JusTea Beverages Inc., registered in British Columbia as BC1008130. OrgBook BC confirms JUSTEA BEVERAGES INC. (BC1008130, business number 837226380) as an active BC company incorporated 2014-07-15, and Corporations Canada returns zero federal results, but the registry record discloses entity status only, not shareholders, so the ownership share rests on the vendor's statement. No acquisition, investor, or parent company was found on the site or in the CANADA List, which also records it as Canadian-owned.

Manufacturing

68.0 inferred

CA 60% · other 40%

The tea leaf is grown, withered, and processed at a cottage factory in Nandi Hills, Kenya that the vendor says is fully staffed, managed, and owned by small-scale farmers, and Kenyan staff run leaf sorting and packing. The vendor's own pages never say where finished blends are packed into tins and pouches, but madeinca.ca and the CANADA List both state that blending, flavour development, and packaging happen in Canada, and the Vancouver team page describes staff managing packaging production and hand-packing tea. The split is an estimate weighting the Canadian blending and packing step above the Kenyan leaf processing, since no revenue or volume breakdown is published.

People

76.0 reported

CA 70% · other 30%

The company operates from a single office at 4676 Main St in Vancouver, BC, and its team page names five Canadian staff there. The same page presents Kenyan cottage factory and women's co-op staff as part of the JusTeam, though the factory is owned by the farmers themselves, so the 0.3 OTHER share is an estimate for that Kenyan partner workforce rather than a published headcount.

Inputs

20.0 reported

other 100%

Tea does not grow in Canada, and every leaf comes from small-scale farms in Nandi Hills and Meru, Kenya, including the purple tea the vendor says grows only there; herbal ingredients such as lemongrass come from the Kenyan Women's Tea Co-op. The origin of the tin-plate tins, recyclable pouches, and natural flavours used in some blends is not disclosed, so the mix follows the agricultural inputs and goes entirely to OTHER.

Where to buy

Grocers

Found via