NotFiftyOne

La Vie en Rose

Canadian-owned · made overseas · based in Quebec

Montreal lingerie, sleepwear, and swimwear chain founded in 1985, owned by president François Roberge through Administration LVER Inc., with about 300 stores in Canada and private-label goods designed in Montreal and sewn by contract factories in Asia, Africa, and Mexico.

Montreal, QC CA · www.lavieenrose.com

64.7

Boutique La Vie en Rose Inc. is a federally incorporated, privately held Montreal retailer of lingerie, pyjamas, and swimwear, founded in 1985 and controlled since 1996 by its president François Roberge through the parent Administration LVER Inc. Products are designed at the Montreal head office and sewn by contract manufacturers in Bangladesh, Cambodia, China, Ethiopia, India, Mexico, Myanmar, and Sri Lanka. It sells only through its own stores and website, with about 304 stores in Canada, six in the United States, and franchise partners in 19 countries.

Factors

Ownership

100.0 verified

CA 100%

Corporations Canada lists Boutique La Vie en Rose Inc. (972967-4) and its parent Administration LVER Inc. (317614-2) as active CBCA corporations with their registered office at 3055 rue Viau, Montreal, and names François Roberge of Varennes, Quebec as the sole individual with significant control, holding more than 75% of the shares of each. The FY2025 supply chains act report confirms both are privately held and that Roberge is president and CEO. The holder of the remaining stake, below 25%, is not disclosed by the register, and the Registraire des entreprises du Québec and OpenCorporates could not be reached, so it is treated as Canadian.

Manufacturing

20.0 verified

other 100%

The company's FY2025 report under the Fighting Against Forced Labour and Child Labour in Supply Chains Act, attested by the president, states that most private-label merchandise is sourced directly from apparel manufacturers in Bangladesh, Cambodia, China, Ethiopia, India, Mexico, Myanmar, and Sri Lanka, and that this direct import model covered over 90% of units purchased. The remainder came from third-party brands (mostly at the Bikini Village banner) or Canadian suppliers who handle their own imports, with no Canadian production named anywhere, so the mix is all OTHER. The CANADA List records the same, Canadian-owned with mostly offshore production.

People

97.4 reported

CA 98% · US 2%

The head office, design studio, and distribution centre are at 3055 rue Viau in Montreal, and the FY2025 report gives 304 stores and more than 5,000 employees in Canada against six company stores in the United States opened since 2024. The 19 other countries are served through franchise or licensed partners rather than company employees. The 2% US share is an estimate from the store count, since US headcount is not published.

Inputs

28.0 inferred

CA 10% · other 90%

Lace, prints, patterns, and fit work are done at the Montreal head office, which is certified Conçu au Québec by Les Produits du Québec, and the company runs its own Montreal distribution centre and storefront. Yarn, fabric, and fibre are bought by the overseas contract manufacturers, with visibility generally limited to Tier 1 and cotton origin documentation required only to exclude Xinjiang, so the materials are assumed to come from the producing regions in Asia. The 10% Canadian share for design and logistics is an estimate.

Where to buy

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