NotFiftyOne

Level Ground Trading

Canadian-owned · made in Canada · based in British Columbia

Victoria, BC direct fair trade coffee roaster and importer founded in 1997, roasting green coffee bought from small-scale farmer cooperatives in ten countries, also selling tea and dried goods, direct online and through Canadian grocers, Amazon.ca, and US-owned retailers operating in Canada.

Victoria, BC CA · levelground.com

88.0

Level Ground Trading Ltd. is a direct fair trade coffee roaster founded in 1997, operating from a single facility at 1757 Sean Heights in Victoria, BC, with about 30 staff. Green coffee is bought from small-scale farmer cooperatives in ten countries, starting with a co-op in Colombia, and roasted and packaged at the Victoria site, sold direct online, at its own Roastery Cafe, and through Canadian grocers, Amazon.ca, and Walmart and Whole Foods Market locations in Canada.

Factors

Ownership

100.0 reported

CA 100%

The vendor states on its About and Q&A pages that it has been 100% Canadian owned and operated since founding in 1997, and madeincanadadirectory.ca corroborates it as Canadian-owned. OrgBook BC confirms Level Ground Trading Ltd. (BC0551740, business number 876373564) as an active British Columbia company registered 1997-10-07, but this registry record discloses entity status only, not shareholders, so the ownership share rests on the vendor's own statement. Corporations Canada was not checked separately because OrgBook already shows this is a provincial BC company, not a federal one. A claim that the company is a certified B Corp could not be verified: it appears nowhere on the vendor's own site, and bcorporation.net's directory blocked automated access with a Cloudflare bot challenge (HTTP 403).

Manufacturing

100.0 reported

CA 100%

The vendor states that all roasting, manufacturing, and packaging happens at its single facility in Greater Victoria, Vancouver Island, BC, at 1757 Sean Heights, and its coffee collection page carries the tagline 'Fair Trade Coffee from a 100% Canadian Coffee Roaster.' No co-packing or outside roasting facility is mentioned anywhere on the site.

People

100.0 reported

CA 100%

Level Ground is a single-site business: its About page says it moved to its current 1757 Sean Heights, Victoria, BC location five years ago and has only 30 staff in its whole facility, and its Contact and Careers pages list only that same Victoria address with no other office or facility mentioned.

Inputs

20.0 reported

other 100%

Green coffee cannot be grown in Canada, so every bean Level Ground roasts is imported. The vendor sources green coffee from small-scale cooperatives in ten countries, its first farmer partnership was a co-op in Colombia, and its current single-origin lineup names Colombia, Ethiopia, Peru, and Honduras, all corroborated by matching product listings on Amazon.ca. All named origins are in Latin America or Africa, with none in the EU or US, so the mix goes entirely to OTHER.

Where to buy

Found via