Level Ground Trading
Canadian-owned · made in Canada · based in British Columbia
Victoria, BC direct fair trade coffee roaster and importer founded in 1997, roasting green coffee bought from small-scale farmer cooperatives in ten countries, also selling tea and dried goods, direct online and through Canadian grocers, Amazon.ca, and US-owned retailers operating in Canada.
Victoria, BC CA · levelground.com
Level Ground Trading Ltd. is a direct fair trade coffee roaster founded in 1997, operating from a single facility at 1757 Sean Heights in Victoria, BC, with about 30 staff. Green coffee is bought from small-scale farmer cooperatives in ten countries, starting with a co-op in Colombia, and roasted and packaged at the Victoria site, sold direct online, at its own Roastery Cafe, and through Canadian grocers, Amazon.ca, and Walmart and Whole Foods Market locations in Canada.
Factors
Ownership
100.0 reportedCA 100%
The vendor states on its About and Q&A pages that it has been 100% Canadian owned and operated since founding in 1997, and madeincanadadirectory.ca corroborates it as Canadian-owned. OrgBook BC confirms Level Ground Trading Ltd. (BC0551740, business number 876373564) as an active British Columbia company registered 1997-10-07, but this registry record discloses entity status only, not shareholders, so the ownership share rests on the vendor's own statement. Corporations Canada was not checked separately because OrgBook already shows this is a provincial BC company, not a federal one. A claim that the company is a certified B Corp could not be verified: it appears nowhere on the vendor's own site, and bcorporation.net's directory blocked automated access with a Cloudflare bot challenge (HTTP 403).
- Q and A – Level Ground Coffee Roasters vendor_statement “We are and have been since day 1 - Canadian owned and operated since 1997.”
- About Level Ground – Level Ground Coffee Roasters vendor_statement “100% Canadian Owned and Operated, since 1997”
- OrgBook BC registry record: LEVEL GROUND TRADING LTD. (BC0551740) registry “"names":[{"text":"LEVEL GROUND TRADING LTD."}] ... "entity_type":"BC" ... "entity_status":"ACT" ... "registration_date":"1997-10-07T07:00:00+00:00"”
- Coffee Made in Canada | Made in Canada Directory directory “Canadian-owned and operated”
Manufacturing
100.0 reportedCA 100%
The vendor states that all roasting, manufacturing, and packaging happens at its single facility in Greater Victoria, Vancouver Island, BC, at 1757 Sean Heights, and its coffee collection page carries the tagline 'Fair Trade Coffee from a 100% Canadian Coffee Roaster.' No co-packing or outside roasting facility is mentioned anywhere on the site.
- Q and A – Level Ground Coffee Roasters vendor_statement “All our roasting, manufacturing and packaging happens in our facility in Greater Victoria, Vancouver Island, British Columbia.”
- Fair Trade Coffee - Roasted in Canada | Level Ground Trading – Level Ground Coffee Roasters vendor_statement “Fair Trade Coffee from a 100% Canadian Coffee Roaster”
People
100.0 reportedCA 100%
Level Ground is a single-site business: its About page says it moved to its current 1757 Sean Heights, Victoria, BC location five years ago and has only 30 staff in its whole facility, and its Contact and Careers pages list only that same Victoria address with no other office or facility mentioned.
- About Level Ground – Level Ground Coffee Roasters vendor_statement “It's hard to believe that we only have 30 staff in our whole facility considering we ship to grocery stores and customers across Canada.”
- Contact Us | Level Ground Trading - Victoria, BC – Level Ground Coffee Roasters vendor_statement “1757 Sean Heights Victoria, BC V8M 0B3”
Inputs
20.0 reportedother 100%
Green coffee cannot be grown in Canada, so every bean Level Ground roasts is imported. The vendor sources green coffee from small-scale cooperatives in ten countries, its first farmer partnership was a co-op in Colombia, and its current single-origin lineup names Colombia, Ethiopia, Peru, and Honduras, all corroborated by matching product listings on Amazon.ca. All named origins are in Latin America or Africa, with none in the EU or US, so the mix goes entirely to OTHER.
- Understanding Coffee Pricing – Level Ground Coffee Roasters vendor_statement “Level Ground Coffee sources premium green coffee from small-scale cooperatives in 10 countries directly to our facility in Victoria, BC.”
- About Level Ground – Level Ground Coffee Roasters vendor_statement “Our first farmer partnership was with a co-op in Colombia and since then, we have worked with over 5,000 farmers across seven countries.”
- Fair Trade Coffee - Roasted in Canada | Level Ground Trading – Level Ground Coffee Roasters vendor_statement “COLOMBIA, ETHIOPIA, PERU, HONDURAS”
- Level Ground Coffee - Andes Craft Blend - Medium Roast other “Level Ground Coffee - Andes Craft Blend - Medium Roast, Whole Bean - Fair Trade, Organic”
Where to buy
- Direct 88.0
- Canadian retailer · Thrifty Foods, IGA, and Choices Markets 79.2
- Amazon.ca 66.0
- US retailer · Whole Foods Market 52.8
- US retailer · Walmart 52.8
Found via
- madeincanadadirectory.ca 2026-09-07
- Grocery aisle inclusion rule: shelf incumbent 2026-09-13