NotFiftyOne

Life Brand

Canadian-owned · made in Canada · based in Ontario

Shoppers Drug Mart's store brand (Loblaw): skincare, sunscreen, body wash, hand soap, shampoo and over-the-counter health products.

Toronto, ON CA · www.shoppersdrugmart.ca

Found at Loblaws
75.3

Life Brand is the store brand of Shoppers Drug Mart, a wholly owned subsidiary of Loblaw Companies Limited, and is sold only through Loblaw's own banners. Loblaw is TSX-listed and majority controlled by George Weston Limited and the Weston family, with its head office and workforce in Canada. Loblaw's control brand products are made by third-party contract manufacturers and no country breakdown is published, so manufacturing and inputs are estimates.

Factors

Ownership

100.0 verified

CA 100%

Loblaw's 2026 Annual Information Form names Life Brand among its control brands and lists Shoppers Drug Mart Inc. as a 100% owned subsidiary; Loblaw trades on the TSX (L), George Weston Limited owns approximately 52.6% of its common shares, and Galen G. Weston controls approximately 59.5% of Weston. Corporations Canada shows Shoppers Drug Mart Inc. (1259295-9) as an active federal corporation with its registered office in Toronto. The Life Brand trademark is held by 911979 Alberta Ltd. and used under license; that Alberta registry entry could not be checked, but Loblaw's own site presents it as one of its brands.

Manufacturing

51.5 inferred

CA 50% · EU 5% · other 25% · US 20%

Loblaw's AIF states its product development team works with third-party vendors to manufacture control brand products and that it is not dependent on any one source, with no country breakdown. The CANADA List records Life Brand lotion as made in Canada and internationally and its tissue, mouthwash and pads as made in Canada, while Life Brand product pages on shoppersdrugmart.ca could not be fetched to read country-of-origin labels. This mix is an estimate that weights Canadian contract manufacturing for lotions, washes and OTC lines and assumes imported sunscreen, sheet masks and accessories.

People

100.0 verified

CA 100%

Shoppers Drug Mart Inc. has its registered office at 22 St. Clair Avenue East, Toronto, per Corporations Canada, and Loblaw's 2026 AIF places its national head office in Brampton, Ontario, with approximately 220,000 full-time and part-time employees across its Canadian subsidiaries, franchisees and Associates. The brand's product development, buying and retail workforce is domestic to Canada.

Inputs

32.0 inferred

CA 30% · EU 10% · other 30% · US 30%

No ingredient-sourcing statement was found for Life Brand. Skincare, body wash, shampoo and sunscreen depend on surfactants, emollients, UV filters and fragrance from global chemical suppliers concentrated in the United States, Europe and Asia, with Canadian inputs limited to packaging, water and some contract-blended formulations; this mix is an estimate.

Where to buy

Grocers

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