Life Brand
Canadian-owned · made in Canada · based in Ontario
Shoppers Drug Mart's store brand (Loblaw): skincare, sunscreen, body wash, hand soap, shampoo and over-the-counter health products.
Toronto, ON CA · www.shoppersdrugmart.ca
Life Brand is the store brand of Shoppers Drug Mart, a wholly owned subsidiary of Loblaw Companies Limited, and is sold only through Loblaw's own banners. Loblaw is TSX-listed and majority controlled by George Weston Limited and the Weston family, with its head office and workforce in Canada. Loblaw's control brand products are made by third-party contract manufacturers and no country breakdown is published, so manufacturing and inputs are estimates.
Factors
Ownership
100.0 verifiedCA 100%
Loblaw's 2026 Annual Information Form names Life Brand among its control brands and lists Shoppers Drug Mart Inc. as a 100% owned subsidiary; Loblaw trades on the TSX (L), George Weston Limited owns approximately 52.6% of its common shares, and Galen G. Weston controls approximately 59.5% of Weston. Corporations Canada shows Shoppers Drug Mart Inc. (1259295-9) as an active federal corporation with its registered office in Toronto. The Life Brand trademark is held by 911979 Alberta Ltd. and used under license; that Alberta registry entry could not be checked, but Loblaw's own site presents it as one of its brands.
- Loblaw Companies Limited Annual Information Form (For The Year Ended January 3, 2026) filing “As at January 3, 2026, Mr. Galen G. Weston, through the entities he controls, owned approximately 59.5% of the common shares of Weston, which owned approximately 52.6% of the Company's outstanding common shares.”
- Loblaw Companies Limited Annual Information Form (For The Year Ended January 3, 2026) filing “The Company markets control brand products in the food, health and beauty and general merchandise categories under a number of brand names, including but not limited to: President's Choice, PC Organics, PC Blue Menu, PC Black Label Collection, no name, Farmer's Market, Everyday Essentials, Life at Home, T&T, Quo Beauty and Life Brand.”
- Federal Corporation Information - 1259295-9 - Shoppers Drug Mart Inc. registry “Status: Active. Corporation number: 1259295-9. Registered office address: 22 St. Clair Avenue East, Toronto ON M4T 2S5”
- What we do | Loblaw Companies Ltd. vendor_statement “Shoppers Drug Mart®, Pharmaprix®, Life Brand®, Medical Cannabis by Shoppers™, The Beauty Clinic by Shoppers™, BeautyBOUTIQUE™, Wellwise by Shoppers™ and their logos are trademarks of 911979 Alberta Ltd., used under license.”
Manufacturing
51.5 inferredCA 50% · EU 5% · other 25% · US 20%
Loblaw's AIF states its product development team works with third-party vendors to manufacture control brand products and that it is not dependent on any one source, with no country breakdown. The CANADA List records Life Brand lotion as made in Canada and internationally and its tissue, mouthwash and pads as made in Canada, while Life Brand product pages on shoppersdrugmart.ca could not be fetched to read country-of-origin labels. This mix is an estimate that weights Canadian contract manufacturing for lotions, washes and OTC lines and assumes imported sunscreen, sheet masks and accessories.
- Loblaw Companies Limited Annual Information Form (For The Year Ended January 3, 2026) filing “The Company's product development team works closely with third party vendors to develop and manufacture products for its control brands. The Company is not dependent on any one source or third party vendor to produce its products.”
- The CANADA List directory “Life Brand, Moisturizing Lotion, Ownership (Company): Loblaw Companies Ltd., Manufacturing (Countries): Canada / International”
People
100.0 verifiedCA 100%
Shoppers Drug Mart Inc. has its registered office at 22 St. Clair Avenue East, Toronto, per Corporations Canada, and Loblaw's 2026 AIF places its national head office in Brampton, Ontario, with approximately 220,000 full-time and part-time employees across its Canadian subsidiaries, franchisees and Associates. The brand's product development, buying and retail workforce is domestic to Canada.
- Federal Corporation Information - 1259295-9 - Shoppers Drug Mart Inc. registry “Registered office address: 22 St. Clair Avenue East, Toronto ON M4T 2S5”
- Loblaw Companies Limited Annual Information Form (For The Year Ended January 3, 2026) filing “As at January 3, 2026, the Company, through its subsidiaries, franchisees and Associates, employed approximately 220,000 full-time and part-time employees.”
Inputs
32.0 inferredCA 30% · EU 10% · other 30% · US 30%
No ingredient-sourcing statement was found for Life Brand. Skincare, body wash, shampoo and sunscreen depend on surfactants, emollients, UV filters and fragrance from global chemical suppliers concentrated in the United States, Europe and Asia, with Canadian inputs limited to packaging, water and some contract-blended formulations; this mix is an estimate.
Where to buy
Grocers
- Shoppers Drug Mart category sitemap (Category-en-CAD-1-20250103.xml) vendor_statement “https://www.shoppersdrugmart.ca/shop/LB/categories/personal-care/bath-and-body-care/hand-and-foot-care/hand-soaps/c/57554”
- What we do | Loblaw Companies Ltd. vendor_statement “Shoppers Drug Mart®, Pharmaprix®, Life Brand®, Medical Cannabis by Shoppers™, The Beauty Clinic by Shoppers™, BeautyBOUTIQUE™, Wellwise by Shoppers™ and their logos are trademarks of 911979 Alberta Ltd., used under license.”
Found via
- The CANADA List 2026-09-13