L'Oreal Paris
European-owned · mostly made in Canada · based in Quebec
Elvive, EverPure and Hair Expertise shampoo and conditioner, Elnett hairspray, Excellence and Preference hair colour, Revitalift skin care and makeup.
Montreal, QC CA · www.lorealparis.ca
L'Oreal Paris is the flagship mass-market brand of L'Oreal S.A., a Euronext Paris company controlled by the Bettencourt Meyers family with Nestle as the second-largest holder, and is sold in Canada by L'Oreal Canada Inc., a federally incorporated wholly owned subsidiary headquartered in Montreal. Contrary to the assumption that L'Oreal has no Canadian plant, L'Oreal Canada's Ville Saint-Laurent factory makes haircare, styling and skincare products, over 197 million units in 2024, and Amazon.ca listings give Canada as the country of origin for Total Repair 5 hair care and Elnett hairspray while Excellence and Preference hair colour and Revitalift skin care come from the United States and Mexico. Which share of the brand's Canadian shelf volume is filled in Montreal versus imported could not be confirmed.
Factors
Ownership
50.0 verifiedEU 100%
Corporations Canada lists L'Oreal Canada Inc. (452712-7) as an active Canada Business Corporations Act company with its registered office at 1500 boulevard Robert-Bourassa, Montreal, no individuals with significant control, and directors in Montreal, New York and Clichy; its 2026 forced labour report filed under Canada's supply chains act states it is a wholly owned subsidiary of L'Oreal S.A. of Paris, and L'Oreal's 2025 universal registration document consolidates L'Oreal Canada, Inc. at 100%. L'Oreal S.A. is listed on Euronext Paris and reports the Bettencourt Meyers family at 34.79% and Nestle at 20.16% of its capital at 31 December 2025, both inside the EU bucket, so ownership is allocated entirely to EU. L'Oreal has no SEC registration and no SEDAR+ filings, so neither was checked; the Quebec enterprise register was unreachable.
- Federal corporation information - 452712-7 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Corporate name: L'ORÉAL CANADA INC. Status: Active Corporation number: 452712-7”
- Report pursuant to the Fighting Against Forced Labour and Child Labour in Supply Chains Act filing “L’Oréal Canada is a wholly owned subsidiary of L’Oréal SA and is part of the L’Oréal Groupe.”
- L'Oréal Universal Registration Document 2025 filing “L'ORÉAL CANADA, INC. Canada 100.00%”
- Share price | L'Oréal Finance vendor_statement “At 31 December 2025 34.79% Mrs. Françoise Bettencourt Meyers and her family* 20.16% Nestlé**”
- L'Oréal - Wikidata other “headquarters location: Clichy, 41 rue Martre; stock exchange: Euronext Paris (OR)”
Manufacturing
35.0 inferredCA 40% · EU 10% · other 10% · US 40%
L'Oreal Canada says its Ville Saint-Laurent plant manufactures haircare, styling and skincare products, over 197 million units in 2024, and Amazon.ca listings give Canada as the country of origin for Hair Expertise Total Repair 5 detangling care and Elnett hairspray. The same marketplace gives the United States for Excellence Creme hair colour and Revitalift night cream and Mexico for Superior Preference hair colour, and The CANADA List records the brand's shampoo as made in France, the USA and various countries. No product-level volume split is published, so the mix is an estimate that puts hair care and styling in Montreal and hair colour, skin care and makeup in L'Oreal's US, Mexican and European plants.
- L'Oréal Canada vendor_statement “Located in the Saint-Laurent borough, our plant manufactures haircare, styling, and skincare products. More than 197 million units were produced there in 2024.”
- Our Socio Economic Impact vendor_statement “197M Units manufactured locally at our Plant annually”
- L’Oréal Paris Hair Expertise Total Repair 5 Replenishing Detangling Care, 250-Milliliter : Amazon.ca: Beauty & Personal Care other “Country of origin : Canada”
- L'Oréal Paris Elnett Satin Extra Strong Hold Hairspray, Unscented, 312mL : Amazon.ca: Beauty & Personal Care other “Country of origin : Canada”
- L'Oréal Paris Excellence Crème Hair Dye with Hyaluronic Acid, Dark Ash Brown G1 : Amazon.ca: Beauty & Personal Care other “Country of origin : USA”
- L’Oréal Paris Superior Preference Permanent Hair Colour : Amazon.ca: Beauty & Personal Care other “Country of origin : Mexico”
- L’Oréal Paris Pro-Retinol + Centella Asiatica Night Cream, Revitalift, 50 ml : Amazon.ca: Beauty & Personal Care other “Country of origin : USA”
- The CANADA List directory “L'Oreal Paris | Shampoo | Ownership: L'Oreal, France | Manufacturing: France / USA / Various”
People
77.0 reportedCA 70% · EU 20% · US 10%
The brand's Canadian terms page names L'Oreal Paris Canada at 1500 boulevard Robert-Bourassa, Montreal, the same registered office Corporations Canada shows for L'Oreal Canada Inc., and L'Oreal Canada reports 1,757 employees on its site and over 2,000 in its forced labour report, across the Montreal head office, the Saint-Laurent plant and distribution centre and a Toronto sales office. Brand direction and research sit with L'Oreal in Clichy, France, and the North America zone is run from L'Oreal USA in New York, where one L'Oreal Canada director is based, so a share is allocated to the EU and US as an estimate.
- L'Oréal Paris Canada Website Terms of Use - L'Oréal Paris vendor_statement “L'Oréal Paris Canada, 1500 Boulevard Robert-Bourassa, Bureau 600, Montréal, Québec, H3A 3S7”
- L'Oréal Canada vendor_statement “Located in the Saint-Laurent borough, our plant manufactures haircare, styling, and skincare products. More than 197 million units were produced there in 2024.”
- Report pursuant to the Fighting Against Forced Labour and Child Labour in Supply Chains Act filing “L’Oréal Canada is a wholly owned subsidiary of L’Oréal SA and is part of the L’Oréal Groupe.”
- Federal corporation information - 452712-7 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Corporate name: L'ORÉAL CANADA INC. Status: Active Corporation number: 452712-7”
Inputs
26.0 inferredCA 15% · EU 30% · other 25% · US 30%
L'Oreal Canada's supply chains report says its products are sourced through the group's integrated global supply chain, with raw materials procured worldwide by the Operations Division in Paris and finished goods imported into Canada alongside local production. Formulas and research come from France, hair colour and skin care are filled in the United States and Mexico from North American supply, and surfactants, actives and packaging come from global suppliers; no supplier breakdown is published, so the split is an estimate.
- Report pursuant to the Fighting Against Forced Labour and Child Labour in Supply Chains Act filing “L’Oréal Canada is a wholly owned subsidiary of L’Oréal SA and is part of the L’Oréal Groupe.”
- L'Oréal Universal Registration Document 2025 filing “L'ORÉAL CANADA, INC. Canada 100.00%”
Where to buy
- Canadian retailer · Well.ca 42.6
- Canadian retailer · Giant Tiger 42.6
- Amazon.ca · Amazon.ca 35.5
- US retailer · Walmart 28.4
Grocers
- Hair Expertise Glycolic Gloss Shampoo - L'Oréal Paris CA vendor_statement “"shops":[{"id":"328283","title":"Walmart Canada" ... {"id":"738825","title":"Shoppers Drug Mart"”
- loreal | Walmart Canada other “L'Oreal Paris Hair Expertise Total Repair 5 Shampoo”
- Giant Tiger hair-care collection products.json feed other “L'Oréal Paris Hair Expertise Color Radiance Shampoo - 385ml”