NotFiftyOne

Lubriderm

US-owned · made in Canada · based in Ontario

Daily and advanced-therapy body lotions and body wash for dry skin, a Kenvue brand sold in Canada through Kenvue Canada Inc. of Markham, Ontario.

Markham, ON CA · www.lubriderm.com

Found at Walmart
8.5 switch

Lubriderm is a dry-skin body lotion brand founded by a US pharmacist in 1945 and now owned by Kenvue Inc., the NYSE-listed consumer health company spun out of Johnson & Johnson and headquartered in Summit, New Jersey. Canadian sales run through the federally incorporated Kenvue Canada Inc. in Markham, Ontario, and Kenvue operates a manufacturing plant in Guelph, but which Lubriderm products are filled there rather than in the US could not be confirmed.

Switch: Wholly owned by the US parent Kenvue Inc. (NYSE: KVUE, Summit, NJ), with a pending all-US merger into Kimberly-Clark.

Factors

Ownership

0.0 verified

US 100%

The brand site is published by Kenvue Brands LLC of Kenvue Way, Summit, NJ, and Kenvue's 10-K lists Lubriderm among the major brands of its Skin Health and Beauty segment. Kenvue Inc. is a Delaware corporation listed on the NYSE with its headquarters in Summit, New Jersey; Johnson & Johnson has held no shares since its May 2024 debt-for-equity exchange, so control is diffuse and both HQ and listing venue are US. Shareholders approved a merger into Kimberly-Clark Corporation, also a Delaware corporation, in January 2026; Kenvue was still filing as an independent registrant in August 2026, and either outcome leaves ownership entirely US. The Canadian seller, Kenvue Canada Inc., is an active federal corporation registered at 88 McNabb Street, Markham, Ontario.

Manufacturing

35.0 inferred

CA 50% · US 50%

Neither lubriderm.com nor Kenvue's 10-K names the plant that fills Lubriderm; the 10-K says in-house sites made about 60 percent of 2025 volume and the rest came from third-party manufacturers. Kenvue does run a manufacturing plant on Woodlawn Road in Guelph, Ontario, which the City of Guelph's 2025 State of the City address says was just expanded, and the CANADA List directory records Lubriderm as made in the USA and Canada with the note that some but not all bottles are made in Canada. The even split is an estimate from those two facts; no label or vendor page tying a specific Lubriderm product to Guelph was fetched, and Well.ca and Walmart product pages carry no country of origin.

People

35.0 inferred

CA 50% · US 50%

Brand management, R&D, and the corporate headquarters sit in Summit, New Jersey, while the Canadian business is run from Kenvue Canada Inc.'s registered office in Markham, Ontario, with directors listed at that address, and Kenvue's 10-K names Canada among its largest international operations alongside the Guelph plant. No headcount for either country was published, so the even split is an estimate; the lubriderm.com careers and contact pages give no staffing detail and the Canadian brand site did not respond.

Inputs

10.0 inferred

CA 15% · EU 10% · other 25% · US 50%

No sourcing breakdown is published. Lubriderm's own ingredients pages list glycerin, shea butter, pro-vitamin B5, vitamin E, ceramides and minerals, which sit in petrochemical and oleochemical supply chains bought through Kenvue's centralized US procurement; shea and some specialty ingredients come from outside North America, with a share to the EU for fragrance and speciality actives and a small Canadian share for packaging and local filling inputs. The split is an estimate.

Where to buy

Grocers

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