Lubriderm
US-owned · made in Canada · based in Ontario
Daily and advanced-therapy body lotions and body wash for dry skin, a Kenvue brand sold in Canada through Kenvue Canada Inc. of Markham, Ontario.
Markham, ON CA · www.lubriderm.com
Lubriderm is a dry-skin body lotion brand founded by a US pharmacist in 1945 and now owned by Kenvue Inc., the NYSE-listed consumer health company spun out of Johnson & Johnson and headquartered in Summit, New Jersey. Canadian sales run through the federally incorporated Kenvue Canada Inc. in Markham, Ontario, and Kenvue operates a manufacturing plant in Guelph, but which Lubriderm products are filled there rather than in the US could not be confirmed.
Switch: Wholly owned by the US parent Kenvue Inc. (NYSE: KVUE, Summit, NJ), with a pending all-US merger into Kimberly-Clark.
Factors
Ownership
0.0 verifiedUS 100%
The brand site is published by Kenvue Brands LLC of Kenvue Way, Summit, NJ, and Kenvue's 10-K lists Lubriderm among the major brands of its Skin Health and Beauty segment. Kenvue Inc. is a Delaware corporation listed on the NYSE with its headquarters in Summit, New Jersey; Johnson & Johnson has held no shares since its May 2024 debt-for-equity exchange, so control is diffuse and both HQ and listing venue are US. Shareholders approved a merger into Kimberly-Clark Corporation, also a Delaware corporation, in January 2026; Kenvue was still filing as an independent registrant in August 2026, and either outcome leaves ownership entirely US. The Canadian seller, Kenvue Canada Inc., is an active federal corporation registered at 88 McNabb Street, Markham, Ontario.
- SEC EDGAR filer data for Kenvue Inc. (CIK 0001944048) filing “"name": "Kenvue Inc.", "tickers": ["KVUE"], "exchanges": ["NYSE"], "stateOfIncorporation": "DE", business address 1 Kenvue Way, Summit, NJ 07901”
- Kenvue Inc. Form 10-K for the fiscal year ended December 28, 2025 filing “Major brands in the segment include Aveeno, Dr.Ci:Labo, Le Petit Marseillais, Lubriderm, Neutrogena, OGX, and Rogaine.”
- Terms of Use | Lubriderm vendor_statement “This Agreement is between you and Kenvue Brands LLC”
- Federal corporation information - 955601-0 - Corporations Canada registry “Corporate name: Kenvue Canada Inc. Status: Active Corporation number: 955601-0 Registered office address 88 McNabb Street Markham ON L3R 5L2”
Manufacturing
35.0 inferredCA 50% · US 50%
Neither lubriderm.com nor Kenvue's 10-K names the plant that fills Lubriderm; the 10-K says in-house sites made about 60 percent of 2025 volume and the rest came from third-party manufacturers. Kenvue does run a manufacturing plant on Woodlawn Road in Guelph, Ontario, which the City of Guelph's 2025 State of the City address says was just expanded, and the CANADA List directory records Lubriderm as made in the USA and Canada with the note that some but not all bottles are made in Canada. The even split is an estimate from those two facts; no label or vendor page tying a specific Lubriderm product to Guelph was fetched, and Well.ca and Walmart product pages carry no country of origin.
- ‘We need to be prepared,’ mayor warns in State of the City Address - Guelph News press “Kenvue is the world’s largest pure-play consumer health company by revenue. They completed its new 18,000 square foot manufacturing expansion at their Woodlawn facility”
- The CANADA List data feed directory “Lubriderm, Ownership (Company): Kenvue, Ownership (Country): USA, Manufacturing (Countries): USA / Canada, some but not all Lubriderm bottles are made in Canada - read the label”
- Kenvue Inc. Form 10-K for the fiscal year ended December 28, 2025 filing “Our in-house manufacturing footprint delivered approximately 60% of our sales volume during the fiscal year 2025, with the remaining sales volume being supplied by an extensive network of external manufacturing facilities”
People
35.0 inferredCA 50% · US 50%
Brand management, R&D, and the corporate headquarters sit in Summit, New Jersey, while the Canadian business is run from Kenvue Canada Inc.'s registered office in Markham, Ontario, with directors listed at that address, and Kenvue's 10-K names Canada among its largest international operations alongside the Guelph plant. No headcount for either country was published, so the even split is an estimate; the lubriderm.com careers and contact pages give no staffing detail and the Canadian brand site did not respond.
- Federal corporation information - 955601-0 - Corporations Canada registry “Registered office address 88 McNabb Street Markham ON L3R 5L2 Canada”
- Kenvue Inc. Form 10-K for the fiscal year ended December 28, 2025 filing “The Company’s largest international operations are in Canada, China, Japan, Singapore, and Switzerland.”
- Terms of Use | Lubriderm vendor_statement “Trademark Law Department Kenvue Brands LLC., Kenvue Way, Summit, NJ 07901”
Inputs
10.0 inferredCA 15% · EU 10% · other 25% · US 50%
No sourcing breakdown is published. Lubriderm's own ingredients pages list glycerin, shea butter, pro-vitamin B5, vitamin E, ceramides and minerals, which sit in petrochemical and oleochemical supply chains bought through Kenvue's centralized US procurement; shea and some specialty ingredients come from outside North America, with a share to the EU for fragrance and speciality actives and a small Canadian share for packaging and local filling inputs. The split is an estimate.
- History Of Our Dermatologist Developed Lotions | Lubriderm® vendor_statement “Our story began in 1945, when pharmacist, Louis Schleuse, developed a lightweight lotion.”
Where to buy
Grocers
- lubriderm | Walmart Canada other “Lubriderm Advanced Moisture Therapy Lotion, Vitamin E, Pro-Vitamin B5, Pro-Ceramide, Dry Skin, Fragrance-Free”
- Search results for "lubriderm" – Giant Tiger other “No results. Try using a different combination of filters”