Maplelea
Canadian-owned · made overseas · based in Ontario
Newmarket, Ontario maker of 18-inch Maplelea Girls dolls with Canadian regional stories, outfits, and accessories, designed in Canada, assembled mainly in China, and sold direct and on Amazon.
Newmarket, ON CA · maplelea.com
Maplelea is the doll brand of Avonlea Traditions Inc., a Newmarket, Ontario company founded in 1988 and controlled by founder Kathryn Gallagher Morton. Its 18-inch dolls, outfits, and most accessories are designed in Canada and assembled at contract factories in China, with a few wooden accessories made in Ontario and one outfit sewn in Nunavut. Everything ships from the Newmarket warehouse, sold direct and through Amazon brand stores in Canada and the US.
Factors
Ownership
100.0 verifiedCA 100%
Corporations Canada's individuals with significant control register lists Kathryn Gallagher Morton as the only individual with significant control, holding more than 75 percent of the shares of Avonlea Traditions Inc. directly since 1995. The vendor calls itself 100 percent Canadian owned and a 2024 DOLLS Magazine profile names her sole shareholder, and no acquisition, parent, or outside investor turned up in searches.
- Federal corporation information - 244880-7 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “More than 75% of the shares”
- Frequently Asked Questions | Maplelea Canadian Girl Dolls vendor_statement “We are a 100% Canadian-owned and operated company.”
- History | Maplelea Canadian Girl Dolls vendor_statement “Avonlea Traditions Inc. is a Canadian owned and operated company founded in 1988 and based in Newmarket, Ontario.”
- Maplelea featured in DOLLS Magazine! press “founder and sole shareholder”
Manufacturing
28.0 reportedCA 10% · other 90%
The vendor states there are no vinyl doll factories in Canada and that assembly of its Canadian-designed products is mainly done at contract factories in China, which a 2015 Globe and Mail profile and a 2025 Newmarket Era article repeat. The named exceptions are doll-size toboggans, qamutiik, and Muskoka chairs from an Ontario family business and Saila's amauti sewn in Nunavut, so the Canadian share is an estimate by product line count.
- History | Maplelea Canadian Girl Dolls vendor_statement “there are no vinyl doll factories in Canada, thus the assembly of our Canadian-designed products is mainly done at highly qualified, socially responsible factories in China”
- Frequently Asked Questions | Maplelea Canadian Girl Dolls vendor_statement “Inuit craftspeople in Nunavut make Saila's Amazing Amauti, and a family business in Ontario makes our doll-size Muskoka Chairs and Wooden Toboggans”
- Canadian doll maker faces tough competition against American Girl - The Globe and Mail press “Like American Girl, Maplelea products are mostly made in China, with the exception of a few accessories.”
- Trump’s anti-Canadian stand has new customers toying with this Ontario – Maplelea press “the dolls are made in China”
- Best Toy Brands in Canada | Made in CA directory “designed in Ontario and manufactured internationally”
People
100.0 verifiedCA 100%
Corporations Canada lists the registered office and the sole director in Newmarket, Ontario, and the vendor's only disclosed location is its office and warehouse at 619 Steven Court, Newmarket, from which every order ships. A 2025 Newmarket Era article describes the design, warehouse, and office staff as local residents, and no other site was found.
- Federal corporation information - 244880-7 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “1111 Davis Drive 93157 NEWMARKET ON L3Y 8K3”
- Contact Us by Email or Phone | Maplelea Canadian Girl Dolls vendor_statement “619 Steven Court, Unit #6”
- Frequently Asked Questions | Maplelea Canadian Girl Dolls vendor_statement “Orders ship throughout the week from our Ontario warehouse.”
- Trump’s anti-Canadian stand has new customers toying with this Ontario – Maplelea press “office and warehouse are in Newmarket and it employs local residents”
Inputs
33.5 inferredCA 20% · other 75% · US 5%
The vendor does not say where the vinyl, cloth, and hair fibre for its dolls come from, so with assembly in China those materials are assumed to be sourced there. Packaging is made in Scarborough, Ontario, the wooden accessories use Ontario-grown wood, and the storefront runs on Shopify, a Canadian platform, with Amazon as a secondary channel, so the split is an estimate.
- Trump’s anti-Canadian stand has new customers toying with this Ontario – Maplelea press “Packaging is made in Scarborough.”
- History | Maplelea Canadian Girl Dolls vendor_statement “growing the trees, right through to crafting the finished product”
Where to buy
- Direct 68.4
- Amazon.ca · Amazon.ca 51.3
- US retailer · Amazon.com 41.0
Found via
- madeinca.ca 2026-09-07