NotFiftyOne

Marc Anthony

US-owned · made in Canada · based in Ontario

Mass-market salon-style shampoo, conditioner, leave-ins and styling from the Marc Anthony True Professional line.

Vaughan, ON CA · marcanthony.com

Found at Loblaws Sobeys Save-On-Foods Costco Walmart
35.5 switch

Marc Anthony is the mass-market hair care line founded by celebrity stylist Marc Anthony Venere in 1995 and run by Marc Anthony Cosmetics Ltd from Vaughan, Ontario, under MAV Beauty Brands. MAV was sold through a CCAA process in November 2023 to an affiliate of Nexus Capital Management, a Los Angeles private equity firm, so the products are still reported as made in Canada while the profit leaves the country. It sits on the shelf at Loblaw banners including Shoppers Drug Mart, Walmart Canada, Costco Canada, Sobeys banners and Save-On-Foods per the vendor's own Canadian where-to-buy page, and Walmart.ca sells it first party; the Costco.ca, Loblaws and Sobeys online listings could not be fetched and Giant Tiger returns nothing.

Switch: Owned since the November 2023 CCAA sale by an affiliate of Nexus Capital Management, a Los Angeles private equity firm.

Factors

Ownership

0.0 reported

US 100%

Two trade press reports say the Ontario Superior Court of Justice approved the CCAA sale of substantially all MAV Beauty Brands assets and subsidiaries, including Marc Anthony True Professional, to an affiliate of Los Angeles based Nexus Capital Management in November 2023, and the TSX delisted the shares on December 21, 2023; the vendor's privacy page still names Marc Anthony Cosmetics Ltd as a MAV Beauty company, and The CANADA List and madeinca.ca both record the US owner. Corporations Canada returns zero results for MAV Beauty Brands and Marc Anthony Cosmetics, so these are Ontario corporations; the Ontario Business Registry, SEDAR+ and the court monitor's site could not be reached, and EDGAR has no filing naming either company, so the sale is press reported rather than registry verified.

Manufacturing

87.0 inferred

CA 90% · US 10%

The vendor does not say where the products are made; the site, product pages and Well.ca listings carry no country of origin. The CANADA List records manufacturing in Canada and madeinca.ca names London, Ontario, consistent with contract manufacturing in Ontario, but MAV has historically also used US contract manufacturers for its other brands, so a small US share is an estimate.

  • The CANADA List directory “MAV Beauty, which owns Marc Anthony, Renpure, Cake Beauty and The Mane Choice was sold to Nexxus in 2023.MAV Beauty remains HQ'd in Vaughan, ON, and these products remain made in Canada - however, all profits now flow to the US.”
  • Cosmetics: Marc Anthony Cosmetics | Made in CA directory “London, Ontario”
  • Our Story - Marc Anthony vendor_statement “Traveling the world to bring you the best ingredients and the latest trends to create professional quality products.”

People

80.5 reported

CA 85% · US 15%

The contact page gives a single office at 100 New Park Place, Vaughan, Ontario, and The CANADA List says MAV remains headquartered there. Some brand and sales staff for the US market and the private equity owner sit in the United States, so the split is an estimate.

  • Contact Us - Marc Anthony vendor_statement “100 New Park Place, Suite 810 Vaughan, Ontario, L4K 0H9”
  • The CANADA List directory “MAV Beauty, which owns Marc Anthony, Renpure, Cake Beauty and The Mane Choice was sold to Nexxus in 2023.MAV Beauty remains HQ'd in Vaughan, ON, and these products remain made in Canada - however, all profits now flow to the US.”

Inputs

25.5 inferred

CA 20% · EU 15% · other 35% · US 30%

The vendor only says it travels the world for ingredients and discloses no supplier origin. Mass-market surfactants, silicones, fragrance and argan and coconut oils are assumed mostly imported with some Canadian and US packaging, so the split is an estimate. The site runs on Shopify but does not sell direct, and the products move through many Canadian retailers, so there is no single platform dependence.

  • Our Story - Marc Anthony vendor_statement “Traveling the world to bring you the best ingredients and the latest trends to create professional quality products.”

Where to buy

Grocers

Found via