Mitchum
US-owned · made in the US · based in Ontario
Antiperspirant and deodorant brand owned by Revlon, sold in Canada through Revlon Canada Inc.
Mississauga, ON CA · www.mitchum.com
Mitchum is a US antiperspirant brand that Revlon bought in 1970 and still owns; Revlon emerged from Chapter 11 on May 2, 2023 as a private New York company (Revlon Group Holdings LLC) and its Canadian arm, Revlon Canada Inc. of Mississauga, is a warehousing and distribution office controlled from 55 Water Street, New York. Revlon's antiperspirants are made at its FDA-registered plant in Oxford, North Carolina, with no manufacturing in Canada. Instacart listings for No Frills and Shoppers Drug Mart confirm Loblaws; Giant Tiger returned no Mitchum products and Walmart, Costco, Metro, Sobeys and Save-On-Foods could not be checked.
Switch: Wholly owned by a private US parent, Revlon Group Holdings LLC of New York, with production concentrated at Revlon's Oxford, North Carolina plant.
Factors
Ownership
0.0 verifiedUS 100%
Mitchum's terms of use name Revlon Consumer Products LLC at 55 Water Street, New York as the operator, and Revlon's corporate site names Revlon Group Holdings LLC as the parent. Revlon's Form 15 filed with the SEC states the Chapter 11 plan became effective on May 2, 2023 and cancelled all public shares, leaving a private company whose equity went to its lenders per the FY2022 10-K; Corporations Canada lists Revlon Canada Inc. as active with its individual with significant control at 55 Water Street, New York. The identities and domiciles of the lender funds holding the reorganized equity are not published, so the whole stake is allocated to the New York parent. The CANADA List directory attributes Mitchum to Reckitt Benckiser of the UK, which the SEC filings and Mitchum's own terms page contradict, so that entry was disregarded.
- Federal corporation information - 913770-0 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Edward Wheelock McCormick 55 Water Street 43rd Floor New York NY 10041 United States of America Type of interest or control: Has control in fact over the corporation without owning any shares”
- FORM 15 CERTIFICATION AND NOTICE OF TERMINATION OF REGISTRATION UNDER SECTION 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 filing “On May 2, 2023, the Plan became effective pursuant to its terms. Pursuant to the Plan, all outstanding shares of Revlon's Class A Common Stock were cancelled and extinguished.”
- rev-20221231 filing “The Company is expected to emerge from Chapter 11 bankruptcy as a privately held company by no later than April 28, 2023”
- Terms of Use | Mitchum vendor_statement “Revlon Consumer Products LLC ... 55 Water Street, New York, New York 10041, U.S.A.”
- Who We Are – Revlon Consumer Products LLC vendor_statement “Revlon Group Holdings LLC is a leading global beauty company with a portfolio of iconic brands”
- Mitchum - Wikipedia press “Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon.”
Manufacturing
0.0 reportedother 10% · US 90%
Revlon's FY2022 10-K says its Oxford, North Carolina plant is the facility registered with the FDA to make over-the-counter drug products such as anti-perspirant deodorants and produces a substantial portion of the company's products, and lists the Mississauga site as warehousing, distribution and office only. Revlon's 2026 supply chain disclosure names its plants as the United States, Mexico, Spain, South Africa and Italy, and the FDA label for a current Mitchum stick records Revlon, Inc. as the manufacturer. No Mitchum-specific plant statement was found, so the split leans on Oxford with a small allowance for the Queretaro, Mexico plant.
- rev-20221231 filing “The Company's Oxford, North Carolina manufacturing facility is registered with the FDA as a drug manufacturing establishment, permitting the manufacture of cosmetics and other beauty-care products that contain over-the-counter drug ingredients, such as sunscreens, anti-perspirant deodorants and anti-dandruff hair-care products.”
- Revlon's California Transparency in Supply Chains Act Disclosure vendor_statement “Revlon produces its finished products in owned and operated manufacturing facilities in the United States, Mexico, Spain, South Africa and Italy”
- Mitchum Ultimate - 72 hour protection - Pure Fresh - APDEO registry “Revlon Consumer Products Corp. Revlon, Inc. Revlon, Inc. Mitchum Ultimate- 72 hour protection - Pure Fresh - APDEO Antiperspirant and Deodorant”
People
48.0 reportedCA 60% · US 40%
Revlon Canada Inc. has its registered office and a resident director at 1590 South Gateway Road, Mississauga, Ontario, per Corporations Canada, and the FY2022 10-K describes the Mississauga site as a 195,000 square foot warehousing, distribution and office facility, so the staff serving the Canadian market sit in Ontario. Brand management, research and development (Edison, New Jersey) and production are in the United States; the 60/40 split is an estimate since no Canadian headcount is published.
- Federal corporation information - 913770-0 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Registered office address 1590 South Gateway Road Mississauga ON L4W 0A8 Canada”
- rev-20221231 filing “Mississauga, Canada Revlon Warehousing, distribution and office (leased) 195,000”
Inputs
0.0 reportedEU 15% · other 30% · US 55%
Revlon's 2026 supply chain disclosure says it sources raw materials, ingredients, component parts and packaging from third-party suppliers located mostly across the United States, Europe and Asia. The split is an estimate weighted to the United States because the aluminum salt actives and packaging feed a North Carolina plant; no Canadian supplier was named.
- Revlon's California Transparency in Supply Chains Act Disclosure vendor_statement “Revlon sources raw materials, ingredients, component parts and packaging materials from a variety of third-party suppliers, with most suppliers located across the United States, Europe and Asia.”
Where to buy
Grocers
- Mitchum Delivery or Pickup Near Me | Instacart other “No Frills Delivery available Groceries Butcher Shop Prepared Meals Current price: $8.49 $ 8 49 Great price Mitchum Pure Fresh Women Advanced Invisible Solid Anti-Perspirant & Deodorant 76 g”
- No Frills Mitchum Pure Fresh Women Advanced Invisible Solid Anti-Perspirant & Deodorant Same-Day Delivery | Instacart other “No Frills No markups Add loyalty Shop Recipes Browse aisles Mitchum Pure Fresh Women Advanced Invisible Solid Anti-Perspirant & Deodorant $8.49 76 g”
- rev-20221231 filing “Shoppers DrugMart in Canada”