Mode Choc
Canadian-owned · made overseas · based in Quebec
Family-owned Lac-Saint-Jean clothing chain, founded in Dolbeau in 1983 and now run from Alma, whose house lines (Vamos, Aby, Caleb, ZC, Active.MC) cover baby, kids, and family basics.
Alma, QC CA · www.modechoc.ca
Mode Choc is a Quebec family clothing retailer founded in 1983 by Raymond Roussy and Marlène Hudon, now led by the second generation from a head office in Alma, with 12 stores in Quebec and New Brunswick and more than 450 employees. About half its merchandise is exclusive house collections designed in Quebec and made by partner factories in Asia; the rest is imported third-party brands, and it sells direct through its own stores and website.
Factors
Ownership
100.0 reportedCA 100%
The About page says family succession is assured by the second generation, with the founders' younger daughter running the company, and the 40th anniversary post names the founders Raymond Roussy and Marlène Hudon and their daughters Jessika and Christel Roussy as shareholders and store co-owners. Corporations Canada returns no federal record, consistent with a Quebec provincial corporation; the Registraire des entreprises du Québec was unreachable, so the legal entity and shareholder register could not be checked, and no Wikipedia, Wikidata, or CANADA List entry exists.
- À propos – Mode Choc vendor_statement “la relève familiale est assurée par la deuxième génération”
- Mode Choc is Celebrating it's 40th Anniversary!🎉 | Mode Choc - Le Blogue vendor_statement “The founder's daughters, Jessika and Christel Roussy, already co-owners of many stores, now take another step in the family business”
- Search for a Federal Corporation registry “0 results were found”
Manufacturing
22.0 reportedCA 3% · EU 2% · other 93% · US 2%
The social responsibility page says Mode Choc designs and imports about 50 percent of its merchandise as exclusive collections, made by partner factories in Asia, and the Les Produits du Québec listing certifies those lines as designed in Quebec, not made there. The other half is third-party brands whose origin the site does not state; the small Canadian, EU, and US shares are an estimate for that assortment.
- Responsabilité sociale – Mode Choc vendor_statement “Mode Choc dessine et importe environ 50 % de sa marchandise en collections exclusives grâce à son équipe de créateurs basée au siège social d'Alma”
- Responsabilité sociale – Mode Choc vendor_statement “fabriquées par des usines partenaires en Asie”
- Collection Vamos - Petit garçon - Les Produits du Québec directory “1050 avenue du Pont Sud, Alma, Québec, CA, G8B 2L7”
People
100.0 reportedCA 100%
Head office is at avenue du Pont Sud in Alma, Quebec, with a satellite design office in Sainte-Thérèse, and the company reports more than 450 employees across its 12 stores in Quebec and New Brunswick.
- Conditions d'utilisation – Mode Choc vendor_statement “50-1055 av du Pont Sud, Alma, QC, G8B2V7”
- À propos – Mode Choc vendor_statement “emploie aujourd'hui plus de 450 personnes, réparties entre le Québec et le Nouveau‑Brunswick”
- Nos magasins – Mode Choc vendor_statement
Inputs
25.5 inferredCA 10% · other 85% · US 5%
Design work happens in Alma and Sainte-Thérèse, but fabrics and trims for garments sewn in Asian partner factories almost certainly come from Asia, and the site does not name material sources. The online store runs on Shopify with Moneris payments, a minor US platform dependency alongside its own 12 stores; the split is an estimate.
- Responsabilité sociale – Mode Choc vendor_statement “Mode Choc dessine et importe environ 50 % de sa marchandise en collections exclusives grâce à son équipe de créateurs basée au siège social d'Alma”
- Conçu au Québec – Mode Choc vendor_statement
Where to buy
- Direct 65.4
Found via
- Les Produits du Québec 2026-09-13