NotFiftyOne

Moose Knuckles

Foreign-owned · made overseas · based in Quebec

Montreal luxury outerwear brand founded in 2009 as Modes Moose Inc., majority owned since 2019 by Paris private equity firm Cathay Capital, with a 30 percent stake bought by Chinese down apparel maker Bosideng in 2024 when the co-founders exited as shareholders. Final-stage production splits mostly between China and Vietnam with smaller shares in Peru, Canada, and Portugal, and the brand sells direct plus through Canadian retailers such as Sporting Life and Holt Renfrew.

Montreal, QC CA · www.mooseknucklescanada.com

38.9

Moose Knuckles is a Montreal outerwear brand, legally Modes Moose Inc., founded in 2009 by Ayal Twik and Noah Stern. Cathay Capital, a Paris headquartered private equity firm founded and chaired by Mingpo Cai with both European and Chinese capital, has been the majority investor since 2019, and in October 2024 Chinese down apparel maker Bosideng bought a 30 percent stake as the founders exited. Production runs mostly through China and Vietnam with smaller shares in Peru, Canada, and Portugal, and the brand sells direct alongside Canadian retailers such as Sporting Life and Holt Renfrew.

Factors

Ownership

32.0 reported

EU 40% · other 60%

The October 2024 investment release, syndicated on the Globe and Mail's investing wire, states Cathay Capital had been the majority investor since 2019 and that the round marked the exit of co-founders Ayal Twik and Noah Stern as shareholders, leaving no documented Canadian equity holder. Cathay Capital's own site puts its headquarters at 52 Rue d'Anjou in Paris and names Mingpo Cai, a Chinese-born financier, as founder, chairman and CEO, with offices spanning Paris, Shanghai, and Beijing alongside Munich, New York, San Francisco, and Singapore, so Cathay's majority stake is split an estimated 55/45 between the EU and OTHER buckets to reflect its dual French and Chinese base. Wikipedia's Bosideng article says Bosideng, a Hong Kong listed Chinese down apparel company, bought a 30 percent stake in 2024, which is allocated entirely to OTHER. No Corporations Canada or Quebec registry filing for Modes Moose Inc. was checked.

Manufacturing

33.5 reported

CA 15% · EU 5% · other 80%

Moose Knuckles' own human rights statement says a significant majority of final stage production splits between China and Vietnam with a small portion in Peru, and lists finished goods coming from Vietnam, China, Peru, Canada, and Portugal. Madeinca.ca corroborates that some production takes place in Winnipeg, Manitoba alongside overseas facilities. No exact percentages are published, so the split between the Canadian and Portuguese balance is an estimate weighted toward the stated China and Vietnam majority.

  • Human Rights Statement | Moose Knuckles CA vendor_statement “A significant majority of our final stage production is split between China and Vietnam with a small portion in Peru, with the balance spread across other supply chains listed below.”
  • Best Winter Jacket Brands in Canada | Made in CA directory “While some production takes place in Winnipeg, Manitoba, the company also uses overseas facilities to manufacture their winter jackets.”

People

64.0 inferred

CA 60% · EU 20% · US 20%

The contact page lists a Montreal head office for Moose Knuckles, a New York office under Moose USA Inc., and a Milan office under Moose Milano srl, and the human rights statement gives the same Montreal address of 225 Chabanel St. West as the head office established in 2010. No source publishes staff counts by office, so the mix is an estimate that gives the founding Montreal head office the largest share.

Inputs

32.0 reported

CA 15% · other 85%

The human rights statement lists raw material sourcing countries as South Korea, China, Vietnam, Japan, Taiwan, and Canada, and the responsible materials page describes down, shearling alternatives, leather, and wool sourced from certified farms without naming countries. With five of six raw material origins in Asia and no exact split published, the mix gives Canada a minority share and the rest to OTHER.

Where to buy

Found via