NotFiftyOne

Moosehead Breweries

Canadian-owned · made in Canada · based in New Brunswick

Family-owned Saint John brewery since 1867 and the largest Canadian-owned brewer: Moosehead Lager, Moosehead Light, Cracked Canoe, Alpine, James Ready, Radler and Small Batch, all brewed in New Brunswick.

Saint John, NB CA · moosehead.ca

Found at Loblaws
94.4

Moosehead Breweries Limited is a sixth-generation Oland family company that brews its whole lineup at its own brewery in Saint John, New Brunswick, and sells across Canada through liquor boards, the Beer Store and Ontario grocers. It is private, so ownership rests on the vendor's own statements plus a federal registry record; no foreign parent or US point of control was found.

Factors

Ownership

100.0 reported

CA 100%

The vendor states it has been led by the Oland family since 1867 and is the last major brewery in Canada still owned by Canadians; Wikipedia and the CANADA List corroborate private family ownership with no parent. Corporations Canada shows Moosehead Breweries Limited as a federal corporation discontinued in 2007, so it now lives in a provincial registry, most likely New Brunswick, which I could not query; Wikidata lists no owner or parent.

Manufacturing

100.0 reported

CA 100%

The vendor says its brewery and taproom are at 89 Main Street West in Saint John, with capacity to brew and package 25 million cases a year, and every brand on the site is brewed there. Wikipedia mentions a past arrangement for McAuslan to brew Moosehead in Quebec, which I could not confirm is current, so all production is allocated to Canada either way.

  • Contract Brewing - Moosehead vendor_statement “Our brewery has the capacity to brew and package 25 million cases per year.”
  • FAQ's - Moosehead vendor_statement “Where is the Moosehead Brewery located? We're located in Saint John, New Brunswick”
  • You searched for | Made in CA directory “Name: Moosehead Breweries Products: Beer Manufactured in: Saint John, New Brunswick”

People

93.5 reported

CA 95% · US 5%

The careers page lists two locations, the Saint John brewery and an Etobicoke sales office and warehouse, with a sales force across Canada; the discontinued federal record gives the same Saint John registered office. The small US share is my estimate for the Moosehead USA import arm that Wikipedia mentions, which the vendor's site does not describe.

Inputs

71.5 inferred

CA 70% · EU 10% · other 5% · US 15%

The vendor publishes no sourcing detail beyond a 100% Canadian brand claim; the CANADA List notes Canadian ingredients where possible. The split is my estimate: Canadian malt and water for most of the bill, with hops and aluminum cans partly imported from the US, Europe and elsewhere.

  • Moosehead Canadian Lager vendor_statement “100% Canadian Since 1867.”
  • The CANADA List feed directory “Canadian family-owned, brewed in Saint John, New Brunswick, all Canadian jobs, Canadian ingredients where possible.”

Where to buy

Grocers

Found via