NotFiftyOne

Pela Case

Canadian-owned · made in Canada · based in British Columbia

Kelowna, BC B Corp certified maker of compostable, plant-based phone cases and accessories, operated by Open Mind Developments Corporation. More than 80 percent of its core cases are made at its own Kelowna Sustainability Studio, with the rest and its AirPod cases, watch straps, and eyewear made by a manufacturing partner in China. Sold direct from pelacase.com and on Amazon.ca.

Kelowna, BC CA · pelacase.com

77.7

Pela is the B Corp certified phone case and accessories brand of Open Mind Developments Corporation, a Kelowna, BC company founded by Jeremy Lang and currently registered as a BC benefit company; it took on a minority US and Canadian venture investment in 2019 but remains majority Canadian owned and led. More than 80 percent of its core cases are made at its own Kelowna Sustainability Studio, with the remaining cases and its AirPod cases, watch straps, and eyewear made by a manufacturing partner in South China. It sells direct from pelacase.com and on Amazon.ca, and its sister brand Lomi, the home composter, ships from the same BC headquarters.

Factors

Ownership

80.5 reported

CA 85% · US 15%

Corporations Canada's federal registry shows Open Mind Developments Corporation (federal corporation number 681989-3, business number 851441816RC0001) was incorporated federally in 2007 and discontinued from federal jurisdiction on 2019-01-31 to continue provincially, the same business number as the active BC benefit-company record found via OrgBook BC; its individuals-with-significant-control register states no information has been filed, so the federal record does not itself establish who owns the company, though its director list names Brad Pedersen (Toronto), Matthew Bertulli (Kelowna), and Jeremy Anthony Lang (Saskatoon), all Canadian addresses. Independent press confirms Pela closed a US $5 million investment in October 2019 led by Marcy Venture Partners, a New York VC fund co-founded by Jay-Z, Jay Brown, and Larry Marcus, with participation from Toronto-based Kensington Capital; neither the PR Newswire release nor independent local reporting discloses the resulting equity percentages or states any change of control, and Bertulli continued as CEO afterward. This establishes a real minority US ownership stake alongside continuing Canadian founder and co-investor ownership, replacing the prior 100% CA inferred estimate; since the exact split is not publicly disclosed, the mix below is an estimate weighted toward continuing Canadian control.

Manufacturing

73.5 reported

CA 70% · other 25% · US 5%

The vendor states more than 80 percent of its core cases are manufactured at its own Kelowna Sustainability Studio, established in 2004 and acquired by Pela in 2019, which employs 12 people; the remaining cases plus its AirPod cases, Vine Watch straps, and Vision Eyewear are made by a manufacturing partner in South China that employs about 800 people. A directory listing adds that a smaller selection of cases is made and shipped from Utah, USA, a detail not corroborated on Pela's own site, so the split across the full catalogue, including screen protectors, cables, and bags whose origin is undisclosed, is an estimate.

People

100.0 reported

CA 100%

Pela's contact page gives a Kelowna, BC head office address, and its manufacturing page says its Kelowna Sustainability Studio employs 12 people there. Its careers page describes flexible remote or in-office work without naming any other country, and while an apparently unrefreshed About Us page still on the site describes an older Saskatoon-and-Vancouver team, the manufacturing page says that team relocated to Kelowna in 2019, so Kelowna is treated as the current base.

Inputs

49.5 inferred

CA 40% · other 55% · US 5%

Cases are made from flax shive and a plant-based biopolymer under the Flaxstic name; founder Jeremy Lang's origin story ties the material to Saskatchewan, which the vendor says grows the most oilseed flax in the world, suggesting a Canadian-grown feedstock, but no page names a current flax or biopolymer supplier or country. The AirPod cases, watch straps, eyewear, and the China-made share of cases draw on inputs sourced through the South China manufacturing partner, so the split is a rough estimate weighted toward that partner.

  • Our Story & Mission – Pela Case vendor_statement “Our cases are made from flax shive and a plant based biopolymer which break down naturally without harming the environment.”
  • About Us – Pela Case vendor_statement “Jeremy is from the province of Saskatchewan, which grows the most oil seed flax in the world.”
  • Our Manufacturing – Pela Case vendor_statement “Our manufacturing partners in South China manufacture our Pela Cases, Pela AirPod Cases, Pela Vine Watch straps and Pela Vision Eyewear.”

Where to buy

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