Point Zero
Canadian-owned · made overseas · based in Quebec
Montreal, Quebec lifestyle and outerwear brand founded in 1986 by Maurice and Nicole Benisti, designed in Canada and manufactured overseas, sold direct from its own storefront and Montreal boutique.
Montreal, QC CA · www.pointzero.ca
Point Zero is a Montreal, Quebec lifestyle and outerwear brand whose own history page credits founder Maurice Benisti, joined later by partner Nicole, with continued family leadership, and no acquisition or outside investor turned up in searches. Design work is based at the company's 200,000 square foot Montreal building, but the brand markets itself as designed in Canada rather than made in Canada, and its FAQ, sustainability, and outerwear pages disclose no factory country, consistent with madeinca.ca listing its manufacturing location as international. It sells direct from its own storefront; Hudson's Bay, Simons, and Amazon.ca all blocked automated lookups so no third-party retail channel could be confirmed.
Factors
Ownership
100.0 reportedCA 100%
Point Zero's own history page says Maurice Benisti founded the company, was joined by partner Nicole in 1984, and that the brand remains under their leadership; no acquisition, parent company, or outside investor turned up. Corporations Canada's federal registry has no corporation named Point Zero Inc. matching the apparel brand, consistent with a Quebec-incorporated company, and the Registraire des entreprises du Quebec blocks automated lookups (HTTP 403), so ownership rests on the vendor's own statement rather than a registry filing.
- Our history||Notre histoire – Point Zero vendor_statement “Maurice Benisti founded Point Zero”
- Search for a Federal Corporation - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Point Zero Forwarding Inc.”
Manufacturing
20.0 reportedother 100%
Point Zero brands itself designed in Canada rather than made in Canada, and its FAQ, sustainability, and outerwear guide pages disclose no factory country despite covering fabric and insulation features. Madeinca.ca's directory profile lists Point Zero's manufacturing location as international; the careers page's self-description as a leading manufacturer appears to refer to production management rather than owned Canadian factories, since no Canadian factory address was found anywhere on the site.
- Our history||Notre histoire – Point Zero vendor_statement “Designed In Canada”
- Best Winter Jacket Brands in Canada | Made in CA directory “Manufacturing Location: Internationally”
- FAQ – Point Zero vendor_statement
People
100.0 reportedCA 100%
Point Zero's history page describes its Montreal fashion-district building, occupied since 2006, as housing offices, warehouse, and boutique in over 200,000 square feet, and its careers page lists design, production, and customer service roles in Montreal plus retail roles at its own stores in Quebec and Ontario. No other office or design location was found.
- Our history||Notre histoire – Point Zero vendor_statement “offices, warehouse and boutique in a building of over 200,000 square feet”
- Careers||Carrières – Point Zero vendor_statement “Quebec & Ontario”
Inputs
24.0 inferredCA 5% · other 95%
The vendor does not disclose fabric, insulation, or trim sourcing anywhere on its site, including the FAQ and sustainable-value pages, which describe an eco-responsibility goal without naming a supplier or country. With manufacturing already placed overseas, materials are assumed to draw mostly from the same international supply chains; the storefront itself runs on Shopify, a Canadian platform, which is the only clearly Canadian input identified.
- Our Sustainable Value||Notre valeur Eco-responsable vendor_statement
- FAQ – Point Zero vendor_statement
Where to buy
- Direct 64.6
Found via
- madeinca.ca 2026-09-07