NotFiftyOne

Public Myth

Canadian-owned · made in Canada · based in British Columbia

Vancouver activewear brand making bamboo, Tencel, organic cotton and nylon leggings, sports bras, yoga wear, loungewear and swimwear, cut and sewn at its own HQ and by nearby home sewers, sold direct online since 2007.

Vancouver, BC CA · shop.publicmyth.ca

88.8

Public Myth is a Vancouver activewear brand founded in 2007 and run by Public Myth Activewear Inc., a British Columbia corporation, making bamboo, Tencel, organic cotton and nylon leggings, sports bras, yoga wear, loungewear and swimwear that it cuts and sews at its Powell Street HQ and with nearby home sewers. It sells direct through Canadian and US Shopify storefronts and by wholesale to unnamed brick-and-mortar retailers, and it does not disclose where most of its bamboo fabric is milled or who holds the company's shares.

Factors

Ownership

100.0 reported

CA 100%

OrgBook BC lists Public Myth Activewear Inc. (BC1081544) as an active British Columbia corporation incorporated in 2016, the brand's main site carries that company's copyright line, and two earlier BC sole proprietorships named Public Myth Apparel date the business to 2008. The vendor describes itself as a Canadian brand run from its Vancouver HQ and madeinca.ca lists it as Canadian owned, but BC's registry does not expose shareholders and no founder or owner is named anywhere on the vendor's sites, so the all-Canadian mix rests on the vendor's own account rather than a filing.

Manufacturing

100.0 reported

CA 100%

The vendor states that all of its garments are made in Vancouver, either on site at its HQ or by home sewers a short distance away, and product pages repeat that each item is made in its west coast HQ. madeinca.ca corroborates in-house production plus a factory four blocks from the headquarters, and nothing on either storefront points to offshore or contract production.

People

93.5 reported

CA 95% · US 5%

The company operates from 1631 Powell Street in Vancouver, where it designs, cuts, sews, warehouses and ships its Canadian orders, and its head office phone is a Vancouver number. The US storefront says US orders ship from a warehouse in Atlanta, Georgia, which reads as a fulfilment contractor rather than a staffed office, so the small US share is an estimate for that activity.

Inputs

34.0 inferred

CA 20% · EU 10% · other 60% · US 10%

Fabric is the main input and the vendor gives it mixed origins: its organic cotton and bamboo fleece is milled in Montreal, its Tencel is Lenzing lyocell fibre from Austria, and its linen is imported from Europe, while the bamboo rayon jersey that anchors most of the range, the merino wool, and the Supplex nylon and spandex are not source-labelled, and bamboo viscose is almost always milled in Asia. The split weights bamboo rayon as the largest fabric family and is an estimate, not a published figure; the storefronts run on Shopify, a Canadian platform, and US fulfilment is handled from Atlanta.

Where to buy

Found via