Pure Flavor
Canadian-owned · made in Canada · based in Ontario
Greenhouse tomatoes, peppers and cucumbers.
Leamington, ON CA · www.pure-flavor.com
Pure Flavor is a family of greenhouse produce growers founded in Leamington, Ontario in 2003 and privately held by its three founding partners. It has expanded to owned greenhouses in Georgia and Illinois, plus distribution centres in Michigan and Texas, while its Leamington and Merlin, Ontario campus remains its largest and oldest growing base. No Canadian grocery chain naming Pure Flavor could be confirmed this session.
Factors
Ownership
100.0 verifiedCA 100%
Pure Flavor Farms International Holdings Inc., the federally incorporated holding company registered at the Leamington, Ontario head office, lists Jamie Moracci, Jeff Moracci and Matt Mastronardi among its directors; Corporations Canada's individuals-with-significant-control register names only Jeffery Alfred Moracci, holding more than 75% of shares directly and individually. Two directors list a Montreal address, but no non-Canadian shareholder is disclosed.
- Federal corporation information - 1748878-5 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada registry “Current individuals with significant control: 1 Jeffery Alfred Moracci ... This individual holds: More than 75% of the shares”
- About | Pure Flavor® vendor_statement “From left to right: Jeff Moracci, President. Jamie Moracci, Chief Executive Officer. Matt Mastronardi, Executive Vice-President.”
- Pure Flavor acquires CEA grower MightyVine - Blue Book press “said Jeff Moracci, Chief Financial Officer & Partner ... said Matt Mastronardi, Executive Vice-President & Partner ... said Jamie Moracci, President”
Manufacturing
42.5 inferredCA 50% · other 15% · US 35%
Pure Flavor grows and packs at Leamington and Merlin, Ontario (its founding site, expanded through the DeTemporada Farms and Cervini Farms C5 acquisitions and a stated 350-acre master campus plan), at Fort Valley, Georgia and at the acquired MightyVine greenhouse in Rochelle, Illinois; Romulus, Michigan and Edinburg, Texas are distribution centres, not growing sites. Winter supply is reported to draw on partner growers in Mexico, which could not be confirmed on the vendor's own site or in press coverage found this session, so the Ontario campus is estimated as the largest single share with the US greenhouses next and Mexican winter supply the smallest.
- Locations | Pure Flavor® vendor_statement “Leamington, ON ... Romulus, MI ... Rochelle, IL ... Fort Valley, GA ... Edinburg, TX”
- Georgia Grown | Pure Flavor® vendor_statement “Georgia Facilities Byron, GA – Distribution Center Fort Valley, GA – Farm”
- Midwest Grown | Pure Flavor® vendor_statement “Grown in cutting-edge greenhouses in Rochelle, Illinois, Pure Flavor® tomatoes are vine-ripened”
- Pure Flavor acquires CEA grower MightyVine - Blue Book press “the acquisition of MightyVine ... a leading Midwest CEA Tomato grower & brand in Rochelle, IL ... after acquiring DeTemporada Farms in late December 2022 and then Cervini Farms C5 in February 2023 ... master 350-acre campus plan in Leamington”
- Pure Flavor Realigns Supply Chain with New Michigan Distribution Center | Pure Flavor® press “Pure Flavor is announcing the acquisition of a new, state-of-the-art nearly 200,000 sq. ft. distribution center in Romulus, Michigan ... consolidating its Texas distribution to a single centralized distribution point in Edinburg, Texas”
People
41.5 inferredCA 55% · US 45%
Executive leadership and the registered head office are in Leamington, Ontario, and the Leamington/Merlin campus is the company's oldest and largest single growing site, but Pure Flavor also employs staff at its Georgia and Illinois greenhouses and its Michigan and Texas distribution centres, so a majority-Canadian, sizeable-US split is estimated; no per-site headcount was published.
- Locations | Pure Flavor® vendor_statement “Leamington, ON ... Romulus, MI ... Rochelle, IL ... Fort Valley, GA ... Edinburg, TX”
- Careers at Pure Flavor | Pure Flavor® vendor_statement “we are industry leaders ... innovative operations across North America”
Inputs
42.5 inferredCA 50% · other 15% · US 35%
Pure Flavor sells whole greenhouse produce rather than a formulated product, so the main input is the produce itself; no page names seed, growing-media or energy suppliers separately, so the input mix is estimated to track the growing-site geography in the manufacturing factor.