NotFiftyOne

Pure Flavor

Canadian-owned · made in Canada · based in Ontario

Greenhouse tomatoes, peppers and cucumbers.

Leamington, ON CA · www.pure-flavor.com

62.4

Pure Flavor is a family of greenhouse produce growers founded in Leamington, Ontario in 2003 and privately held by its three founding partners. It has expanded to owned greenhouses in Georgia and Illinois, plus distribution centres in Michigan and Texas, while its Leamington and Merlin, Ontario campus remains its largest and oldest growing base. No Canadian grocery chain naming Pure Flavor could be confirmed this session.

Factors

Ownership

100.0 verified

CA 100%

Pure Flavor Farms International Holdings Inc., the federally incorporated holding company registered at the Leamington, Ontario head office, lists Jamie Moracci, Jeff Moracci and Matt Mastronardi among its directors; Corporations Canada's individuals-with-significant-control register names only Jeffery Alfred Moracci, holding more than 75% of shares directly and individually. Two directors list a Montreal address, but no non-Canadian shareholder is disclosed.

Manufacturing

42.5 inferred

CA 50% · other 15% · US 35%

Pure Flavor grows and packs at Leamington and Merlin, Ontario (its founding site, expanded through the DeTemporada Farms and Cervini Farms C5 acquisitions and a stated 350-acre master campus plan), at Fort Valley, Georgia and at the acquired MightyVine greenhouse in Rochelle, Illinois; Romulus, Michigan and Edinburg, Texas are distribution centres, not growing sites. Winter supply is reported to draw on partner growers in Mexico, which could not be confirmed on the vendor's own site or in press coverage found this session, so the Ontario campus is estimated as the largest single share with the US greenhouses next and Mexican winter supply the smallest.

People

41.5 inferred

CA 55% · US 45%

Executive leadership and the registered head office are in Leamington, Ontario, and the Leamington/Merlin campus is the company's oldest and largest single growing site, but Pure Flavor also employs staff at its Georgia and Illinois greenhouses and its Michigan and Texas distribution centres, so a majority-Canadian, sizeable-US split is estimated; no per-site headcount was published.

Inputs

42.5 inferred

CA 50% · other 15% · US 35%

Pure Flavor sells whole greenhouse produce rather than a formulated product, so the main input is the produce itself; no page names seed, growing-media or energy suppliers separately, so the input mix is estimated to track the growing-site geography in the manufacturing factor.

Where to buy

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