Rabbit Hole Roasters
Canadian-owned · made in Canada · based in Quebec
Montreal micro roaster founded in early 2019 by Sophie Moreau and David Lalonde, roasting green coffee from farmers across Latin America, Africa, and Asia on a low-emission electric roaster at its own workshop on avenue du Parc, sold direct online with local pickup, by subscription, and wholesale to cafes across Canada. Named Micro Roaster of the Year 2023 by Roast Magazine.
Montreal, QC CA · www.rabbitholeroasters.com
Rabbit Hole Roasters is a Montreal micro roaster founded in early 2019 by Sophie Moreau and David Lalonde, who own and run the company. Coffee is roasted at their own workshop at 9090 avenue du Parc in Montreal on an electric Stronghold roaster, using green beans bought through importers from farmers in Latin America, Africa, and Asia, sold direct online, by subscription, and wholesale to cafes across Canada.
Factors
Ownership
100.0 reportedCA 100%
An archived copy of the vendor's own about page from September 2025 names Sophie Moreau and David Lalonde as co-owners and founders; the current version of that page no longer publishes the bio, though its page title still reads 'The Folks Behind', consistent with the same content having existed there recently. Corporations Canada's federal search tool returned no queryable result for a non-interactive lookup and the Registraire des entreprises du Quebec blocked the automated request with an HTTP 403, so this rests on the vendor's own statement rather than a registry filing.
- About Us – Rabbit Hole Roasters vendor_statement “Sophie Moreau & David Lalonde Co-owners and Founders”
- The Folks Behind | Rabbit Hole Roasters vendor_statement
Manufacturing
100.0 reportedCA 100%
Rabbit Hole Roasters roasts and packs all its coffee on a Stronghold low-emission electric roaster at its own workshop at 9090 avenue du Parc in Montreal, which it describes as the first site in Quebec to run Stronghold's largest model. The company started in 2019 by renting time on a roaster and opened this own facility after an earlier roastery in Delson, Quebec, from August 2020; no outside roasting or co-packing facility is mentioned anywhere on the current site.
- Coffee FAQs | Rabbit Hole Roasters vendor_statement “Roast on a Stronghold low-emission electric roaster. We are the first in Québec to operate Stronghold's largest model.”
- About Us – Rabbit Hole Roasters vendor_statement “We started out at the beginning of 2019 by renting time on a roaster and now since August 2020 we have opened our own roastery in Delson, Quebec.”
People
100.0 reportedCA 100%
Rabbit Hole Roasters is a single-site business: its contact, about, and FAQ pages all point to the same workshop address at 9090 avenue du Parc, Suite 200, Montreal, open to the public on Thursdays and Fridays, with no other office or facility disclosed.
- Contact Rabbit Hole Roasters | Montréal Specialty Coffee vendor_statement “9090 av du Parc - Suite #200 Montreal Quebec H2N 1Y8”
- Coffee FAQs | Rabbit Hole Roasters vendor_statement “collect your order directly from our workshop at 📍 9090 Park Ave, Suite #200, Montréal, QC H2N 1Y8”
Inputs
20.0 reportedother 100%
Green coffee cannot be grown in Canada, so every bean Rabbit Hole Roasters buys is imported. Its FAQ names Semilla, Crop to Cup, Qima, and Indochina as the importers it sources through, and its about and home pages cite origins in Guatemala, Ethiopia, Kenya, and Colombia, all in Latin America, Africa, or Asia with no stated origin in the US or EU.
- Coffee FAQs | Rabbit Hole Roasters vendor_statement “Importers we trust, such as Semilla, Crop to Cup, Qima, and Indochina”
- The Folks Behind | Rabbit Hole Roasters vendor_statement “We can’t in good conscience promote the work and sovereignty of Indigenous farmers in Guatemala… We can’t promote the work of Black coffee farmers in Ethiopia and Kenya”
- Micro Roaster of the Year | Rabbit Hole Roasters vendor_statement “Three New Premium Colombians in Special Edition Tin Cans.”
Where to buy
- Direct 88.0
Found via
- shoplocalcanada.ca 2026-09-07