NotFiftyOne

Reigning Champ

Canadian-owned · made overseas · based in British Columbia

Vancouver premium athletic basics brand founded in 2007 and run by CYC Design Corporation, wholly owned by TSX-listed Aritzia Inc. since 2023. Terry sweats, jersey tees, knits and performance pieces, with current stock labelled made in Vietnam and Cambodia after the brand moved production out of Canada. Sold direct online, through four of its own boutiques in Vancouver and Toronto, and via Canadian retailers such as Altitude Sports.

Vancouver, BC CA · ca.reigningchamp.com

66.7

Reigning Champ is a Vancouver athletic basics brand founded in 2007 by Craig Atkinson and operated by CYC Design Corporation, an active British Columbia company. Aritzia Inc. bought 75 percent of CYC in June 2021 and the remaining 25 percent in May 2023, so the brand now sits inside a TSX-listed Vancouver retailer whose founder Brian Hill controls about 66 percent of the votes. The brand once sewed its core fleece in Vancouver, but every product sampled on its Canadian store in September 2026 is labelled made in Vietnam or Cambodia, and madeinca.ca notes that manufacturing left Canada in 2025.

Factors

Ownership

100.0 verified

CA 100%

Aritzia's fiscal 2026 annual information form records the June 2021 purchase of 75 percent of CYC Design Corporation and the May 2023 early acquisition of the remaining 25 percent, and its audited statements consolidate CYC as a Canadian-domiciled subsidiary. Aritzia Inc. is a British Columbia company headquartered in Vancouver and listed on the TSX, and the Hill Shareholders, entities controlled by founder Brian Hill, hold all multiple voting shares and about 65.57 percent of the voting power, so both the controlling shareholder and the listing venue are Canadian. The BC corporate registry via OrgBook lists CYC Design Corporation as active; Corporations Canada returned no federal record for CYC, Reigning Champ, or Aritzia, consistent with provincial incorporation.

Manufacturing

24.0 reported

CA 5% · other 95%

Eight products sampled across the core terry, dual fleece, heavyweight jersey, chino, flannel, performance and cashmere lines on the Canadian store are labelled made in Vietnam, with the cashmere crewneck made in Cambodia; the brand's manufacturing page no longer names a country. madeinca.ca notes that Reigning Champ moved manufacturing out of Canada as of 2025 and is selling through remaining Canadian-made stock, which is the only reason for the small Canadian share. The split is an estimate from the product labels, not a published revenue share, and the fate of the former Vancouver sewing facility could not be confirmed from any source reachable today.

People

100.0 verified

CA 100%

Aritzia's audited statements record CYC as domiciled in Canada and its annual information form places the group head office at 611 Alexander Street, Vancouver, the same address Reigning Champ gives on its own terms page. The brand's careers page describes it as Vancouver-based and its four boutiques are in Vancouver and Toronto, so its staff are concentrated in Canada.

Inputs

30.0 inferred

CA 5% · EU 20% · other 75%

Reigning Champ says its fabrics are developed with partner mills or bought from specialist manufacturers without naming countries, and one product page cites fabric from Portugal. The parent's annual information form says the group sources most raw materials from mills in Australia, China, France, India, Italy, Japan, Portugal, South Korea, Spain, Taiwan, Thailand, Turkey and Vietnam, and the garments are sewn in Vietnam and Cambodia. The split is an estimate from that list weighted toward Asia, with a small Canadian share for design and the Shopify storefront; Reigning Champ's own mill list is not published.

  • Manufacturing | Reigning Champ vendor_statement “using best-in-class textiles painstakingly developed with our partner mills or sourced from specialist manufacturers who share the same attention to details as we do”
  • Cotton Flannel Highland Shirt | Reigning Champ vendor_statement “Fabric from Portugal”
  • Aritzia Inc. Annual Information Form, fiscal 2026 filing “We source the majority of our raw materials directly from mills, trim suppliers and manufacturers in overseas markets, which we believe to be best in class, located primarily in Australia, China, France, India, Italy, Japan, Portugal, South Korea, Spain, Taiwan, Thailand, Turkey and Vietnam”

Where to buy

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