NotFiftyOne

Routine Natural Beauty

Canadian-owned · made in Canada · based in Alberta

Calgary natural deodorant maker (Routine Inc.) that also sells shampoo, conditioner, body wash, body cream, bar soap, toothpaste and perfume balms.

Calgary, AB CA · routinenaturalbeauty.com

Found at Sobeys Metro Co-op Whole Foods
91.7

Routine Inc. is a Calgary company founded by sisters Neige and Pippa that makes natural deodorant and a small line of hair, body and skin products in Alberta. It sells direct, through a Calgary refill store, Well.ca, and a long list of Canadian grocers and health stores.

Factors

Ownership

100.0 reported

CA 100%

The privacy policy names the legal entity as Routine Inc. at 4539 6 St NE, Calgary, and the site presents the founders as sisters Neige and Pippa with no investor or parent named; madeinca.ca and The CANADA List both record it as Canadian owned. Corporations Canada has no matching federal corporation (the only near hit, Routine of Canada Ltd., is an unrelated 2023 Edmonton company), so Routine Inc. is presumably an Alberta corporation, and the Alberta Corporate Registry could not be checked this session.

Manufacturing

100.0 reported

CA 100%

The FAQ says Routine is made in Canada, the impact page says bottles are filled within 5 km of the Calgary HQ and soaps are handmade within 7 km, and madeinca.ca lists Calgary as the manufacturing location. European orders ship from a Copenhagen fulfilment point, which is distribution rather than production.

People

100.0 reported

CA 100%

Head office, production and the Routine Shop and Refill Bar are all at the same NE Calgary address, and North American orders ship from Calgary. A Copenhagen shipping point serves Europe and is most likely a third-party fulfilment partner, so no headcount is allocated to it.

Inputs

44.5 inferred

CA 35% · EU 5% · other 50% · US 10%

Packaging is largely Canadian (FSC boxes made in BC, refill bottles made within 5 km of HQ, shipping boxes from Calgary and Edmonton) with tape and labels from the US and perfume jars from the Netherlands. The formulas lean on coconut oil, shea and cocoa butter, kaolin and essential oils that are not grown in Canada, so most ingredient value is imported from outside North America; the split is an estimate and the vendor publishes no ingredient origins.

Where to buy

Grocers

Found via