NotFiftyOne

Saje Natural Wellness

US-owned · made in Canada · based in British Columbia

Essential-oil body wash, lotion, bath products and deodorant; own stores across Canada.

Vancouver, BC CA · www.saje.com

48.7 switch

Saje Natural Wellness is a Vancouver-based essential-oil and body-care retailer founded in 1992 by Kate Ross LeBlanc and Jean-Pierre LeBlanc, operating as Saje Natural Business Inc. with roughly 50 stores in Canada and a smaller US footprint. BCBusiness reported in 2020 that L Catterton, a Greenwich, Connecticut private equity firm, took a controlling interest and removed the founders, who kept minority shares. FDA drug listings show its therapeutic lines made in Canada by British Columbia contract manufacturers, while essential oils come from global suppliers.

Switch: Control reported to sit with L Catterton, a US private equity firm, since 2020.

Factors

Ownership

2.5 inferred

CA 25% · US 75%

The BC Registry (OrgBook BC) shows Saje Natural Business Inc. as an active BC corporation, Corporations Canada returns no federal entity, and EDGAR has no filing, so no shareholder register was reachable. BCBusiness reported in July 2020, from an unnamed source, that Greenwich, Connecticut based L Catterton took a controlling interest and installed its executive Michael Vineberg as interim CEO, which L Catterton's own people page corroborates by listing Vineberg as an operating partner for turnarounds; the founders were said to retain shares, so the 75/25 US-Canada split is an estimate of an undisclosed majority stake. Saje does not appear on L Catterton's public portfolio list and the company has never confirmed the deal, which is why this stays inferred.

Manufacturing

92.0 verified

CA 90% · other 10%

FDA drug listings on DailyMed for 27 Saje therapeutic products name BC contract manufacturers Prolab Health & Beauty Ltd. and Natures Formulae Health Products Ltd., both active BC corporations, and the labels read Made in Canada; The CANADA List and Made in CA say the same. Those filings cover the licensed pain, cold and skin lines, and the body wash and lotion lines are assumed to follow the same contract manufacturing, with the OTHER share allowing for accessories and any imported cosmetic SKUs the vendor does not disclose.

People

74.0 reported

CA 80% · US 20%

Head office is at 22 East 5th Avenue in Vancouver per the vendor's terms of service, with about 1,000 employees in 2017, 125 of them at head office, and the store base was 57 in Canada against 19 in the US in 2019, with some US stores closed since 2020. The 80/20 split follows the store count and is an estimate.

Inputs

36.0 inferred

CA 20% · EU 25% · other 40% · US 15%

Saje says its ingredients come from trusted global partners and names no origin countries; essential oils such as lavender, eucalyptus, tea tree, peppermint and citrus are grown mainly in Europe, Australia, Asia and the Americas, so the split is an estimate weighted to OTHER and EU. Canadian share covers carrier oils, packaging and the BC contract manufacturing supply chain; saje.com runs on Shopify, a Canadian platform, alongside its own stores.

  • Saje's Ingredient Garden - Discover Natural Benefits vendor_statement “working with trusted global partners who share our commitment to purity, safety, and environmental care”
  • Saje Natural Standards: Our Commitment vendor_statement “Our partners are either licensed with Health Canada and/or registered with the FDA as appropriate and are third-party certified to meet industry quality standards (e.g. cGLP, cGMP, ISO).”
  • The CANADA List directory “Canadian-owned, formulated and manufactured. May be some imported ingredients.”

Where to buy

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