Saje Natural Wellness
US-owned · made in Canada · based in British Columbia
Essential-oil body wash, lotion, bath products and deodorant; own stores across Canada.
Vancouver, BC CA · www.saje.com
Saje Natural Wellness is a Vancouver-based essential-oil and body-care retailer founded in 1992 by Kate Ross LeBlanc and Jean-Pierre LeBlanc, operating as Saje Natural Business Inc. with roughly 50 stores in Canada and a smaller US footprint. BCBusiness reported in 2020 that L Catterton, a Greenwich, Connecticut private equity firm, took a controlling interest and removed the founders, who kept minority shares. FDA drug listings show its therapeutic lines made in Canada by British Columbia contract manufacturers, while essential oils come from global suppliers.
Switch: Control reported to sit with L Catterton, a US private equity firm, since 2020.
Factors
Ownership
2.5 inferredCA 25% · US 75%
The BC Registry (OrgBook BC) shows Saje Natural Business Inc. as an active BC corporation, Corporations Canada returns no federal entity, and EDGAR has no filing, so no shareholder register was reachable. BCBusiness reported in July 2020, from an unnamed source, that Greenwich, Connecticut based L Catterton took a controlling interest and installed its executive Michael Vineberg as interim CEO, which L Catterton's own people page corroborates by listing Vineberg as an operating partner for turnarounds; the founders were said to retain shares, so the 75/25 US-Canada split is an estimate of an undisclosed majority stake. Saje does not appear on L Catterton's public portfolio list and the company has never confirmed the deal, which is why this stays inferred.
- OrgBook BC: SAJE NATURAL BUSINESS INC. (BC1086964) registry “SAJE NATURAL BUSINESS INC. entity_status ACT entity_type BC home_jurisdiction BC”
- Search for a Federal Corporation registry “Searched for: Corporate name: Saje Natural Business 0 results were found”
- Saje advice? The story behind the corporate takeover at one of B.C.'s best-known wellness brands - BCBusiness press “Greenwich, Connecticutbased L Catterton allegedly took a controlling interest in Saje around the same time it was reaping profits”
- L Catterton People other “Michael Vineberg ... Operating Partner ... leading organizations through turnaround, restructuring and business transformation initiatives”
- Entrepreneur of the Year 2016: Retail/Hospitality - BCBusiness press “Kate Ross LeBlanc + Jean-Pierre LeBlanc, CEO and Co-Founder + Chair and Co-Founder, Saje Natural Business Inc.”
- SEC EDGAR full-text search: "Saje Natural Wellness" 10-K filing “"hits":{"total":{"value":0”
Manufacturing
92.0 verifiedCA 90% · other 10%
FDA drug listings on DailyMed for 27 Saje therapeutic products name BC contract manufacturers Prolab Health & Beauty Ltd. and Natures Formulae Health Products Ltd., both active BC corporations, and the labels read Made in Canada; The CANADA List and Made in CA say the same. Those filings cover the licensed pain, cold and skin lines, and the body wash and lotion lines are assumed to follow the same contract manufacturing, with the OTHER share allowing for accessories and any imported cosmetic SKUs the vendor does not disclose.
- DailyMed - MUSCLE MOVE- menthol gel filing “Prolab Health and Beauty, Ltd. ... Made in Canada”
- DailyMed - FORTIFY- menthol oil filing “Natures Formulae Health Products Ltd. ... Made in Canada”
- OrgBook BC search: Prolab Health and Beauty registry “PROLAB HEALTH & BEAUTY LTD. ACT BC”
- Saje Natural Standards: Our Commitment vendor_statement “Our partners are either licensed with Health Canada and/or registered with the FDA as appropriate and are third-party certified to meet industry quality standards (e.g. cGLP, cGMP, ISO).”
- The CANADA List directory “Canadian-owned, formulated and manufactured. May be some imported ingredients.”
- Personal Care: Saje Natural Wellness | Made in CA directory “Manufactured In: Majority of products produced locally”
People
74.0 reportedCA 80% · US 20%
Head office is at 22 East 5th Avenue in Vancouver per the vendor's terms of service, with about 1,000 employees in 2017, 125 of them at head office, and the store base was 57 in Canada against 19 in the US in 2019, with some US stores closed since 2020. The 80/20 split follows the store count and is an estimate.
- Terms of service vendor_statement “Saje Natural Business Inc. Unit #600 – 22 East 5th Ave, Vancouver, BC V5T 1G8”
- Why some corporate head offices put down roots in Vancouver - BCBusiness press “The company employs about 1,000 people, 125 of them in Vancouver. Saje will have almost 80 North American stores by the end of 2017.”
- Saje Natural Wellness Continues with Store Openings After Rapid Expansion press “57 locations in Canada and 19 in the United States”
- Our Story - Saje Natural Wellness vendor_statement “We open our first location at Lonsdale Quay in North Vancouver, Canada”
Inputs
36.0 inferredCA 20% · EU 25% · other 40% · US 15%
Saje says its ingredients come from trusted global partners and names no origin countries; essential oils such as lavender, eucalyptus, tea tree, peppermint and citrus are grown mainly in Europe, Australia, Asia and the Americas, so the split is an estimate weighted to OTHER and EU. Canadian share covers carrier oils, packaging and the BC contract manufacturing supply chain; saje.com runs on Shopify, a Canadian platform, alongside its own stores.
- Saje's Ingredient Garden - Discover Natural Benefits vendor_statement “working with trusted global partners who share our commitment to purity, safety, and environmental care”
- Saje Natural Standards: Our Commitment vendor_statement “Our partners are either licensed with Health Canada and/or registered with the FDA as appropriate and are third-party certified to meet industry quality standards (e.g. cGLP, cGMP, ISO).”
- The CANADA List directory “Canadian-owned, formulated and manufactured. May be some imported ingredients.”
Where to buy
- Direct 48.7
- US retailer · Ulta Beauty 29.2
Found via
- The CANADA List 2026-09-13