NotFiftyOne

SAXX Underwear

US-owned · made overseas · based in British Columbia

Vancouver men's underwear brand known for the BallPark Pouch, plus socks, tops, and swim, majority owned by New York private equity firm TZP Group since 2021 and made by contract factories in China, Bangladesh, and Vietnam.

Vancouver, BC CA · www.saxxunderwear.ca

28.0 switch

SAXX Underwear Co. Ltd. is a Vancouver men's underwear brand founded in 2006, with a second office in Portland, Oregon. New York private equity firm TZP Group has been its majority owner since August 2021, with Vancouver's Krystal Growth Partners keeping a significant minority stake. Retailer listings show the underwear is made in China, Bangladesh, and Vietnam, and it sells direct and through Canadian and US retailers.

Switch: TZP Group of New York has been the majority owner since August 2021 through TZP Capital Partners III, L.P., so one US private equity firm controls the company despite the Vancouver head office.

Factors

Ownership

9.0 reported

CA 30% · US 70%

SAXX Underwear Co. Ltd. is an active British Columbia corporation (BC1318742) per the BC Corporate Registry credential on OrgBook BC; Corporations Canada returned no federal record. Business in Vancouver reporting, echoed on the vendor's own CEO press release naming TZP as SAXX investor and board chair, says TZP Group of New York first invested in August 2021 through TZP Capital Partners III, L.P. and is the majority owner, while NLS Group Holdings Inc., led by Vancouver's Krystal Growth Partners, retained a significant minority interest. The minority share is not published, so the 70/30 split is an estimate. The BC registry's shareholder details and the SEDAR+ check could not be done from this session.

Manufacturing

20.0 inferred

other 100%

The vendor's own product pages give fabric content but no country of origin, and its help centre would not load without a browser. Harry Rosen's listings for twelve SAXX styles show Made in China, Made in Bangladesh, and Made in Vietnam, with none made in Canada, the US, or Europe, so all manufacturing is placed in OTHER.

People

74.0 reported

CA 80% · US 20%

The privacy policy and terms place the head office in Vancouver, BC, and the careers page says the company has offices in Vancouver and Portland, Oregon, with benefits for both Canadian and American employees. The leadership team profiled on the careers page is Vancouver-based, so most staff are placed in Canada with a US share for the Portland office; the split is an estimate since headcounts are not published.

  • Careers vendor_statement “SAXX Underwear was founded in 2006, and has offices in Vancouver, BC and Portland, OR.”
  • Privacy policy vendor_statement “SAXX Underwear's head office is located in Vancouver, BC, Canada.”
  • Terms of service vendor_statement “SAXX operates the Site out of its business in Vancouver, in the Province of British Columbia, in Canada.”

Inputs

27.0 inferred

CA 5% · EU 10% · other 85%

Products are knit from viscose, modal, cotton, and synthetic blends, and with sewing in China, Bangladesh, and Vietnam the fabrics are almost certainly sourced in Asia. A small EU share reflects the LENZING ECOVERO viscose the vendor names on its Ultra line, and a small Canadian share reflects design in Vancouver and the Shopify storefront. SAXX does not publish fabric mill locations, so the split is an estimate.

Where to buy

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