NotFiftyOne

Selection

Canadian-owned · made in Canada · based in Quebec

Metro's everyday store brand, sold at Metro, Food Basics and Super C.

Montreal, QC CA · www.metro.ca

Found at Metro
78.3

Selection is Metro Inc.'s everyday store brand, sold at Metro, Food Basics and Super C. Metro is a widely held Canadian public company headquartered in Montreal and listed on the Toronto Stock Exchange, with no family or foreign controlling shareholder found in the pages checked. Manufacturing and inputs for a store brand spanning dairy, bakery, meat, frozen, pantry, snacks and cleaning are not broken out by Metro, so those two mixes are estimated from category norms rather than a published figure.

Factors

Ownership

100.0 reported

CA 100%

Metro Inc. is headquartered in Montreal and trades on the Toronto Stock Exchange as MRU. No controlling family or corporate shareholder is disclosed on its investor relations or about pages, and the 2025 proxy circular PDF did not yield an extractable shareholder table to confirm this further. With control treated as diffuse, both the HQ country and the listing venue are Canada.

  • About Us | Metro vendor_statement “METRO Head office 11 011, boul. Maurice-Duplessis Montreal (Quebec) H1C 1V6”
  • Investors Relations | Metro vendor_statement “https://finance.yahoo.com/quote/MRU.TO?p=MRU.TO”

Manufacturing

50.5 inferred

CA 55% · EU 5% · other 10% · US 30%

Metro does not publish a manufacturing breakdown for Selection. Perishable lines (dairy, bakery, meat and deli, frozen) are almost always processed in Canada by contract manufacturers close to store networks, while pantry, snack and cleaning items are more likely to include US-made or imported product. No plant names could be confirmed for the Selection line specifically, so this mix is an estimate by category norms, not a counted figure.

People

100.0 reported

CA 100%

Selection is a store brand with no separate workforce; the private-brands team sits within Metro's Montreal head office.

  • About Us | Metro vendor_statement “METRO Head office 11 011, boul. Maurice-Duplessis Montreal (Quebec) H1C 1V6”

Inputs

54.0 inferred

CA 50% · EU 5% · other 30% · US 15%

No sourcing disclosure was found for Selection's raw materials. Dairy, wheat, potatoes and eggs going into the store's own dairy, bakery and frozen lines are almost always Canadian under supply management, while pantry and snack lines draw on imported inputs such as coffee, cocoa, sugar and tropical oils. This mix is an estimate, not a counted figure.

Where to buy

Grocers

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