NotFiftyOne

Spin Master

Canadian-owned · made overseas · based in Ontario

Toronto toy and entertainment company behind PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, and Melissa & Doug, listed on the TSX and sold through mass retailers, Amazon.ca, and its own web shop.

Toronto, ON CA · www.spinmaster.com

53.7

Spin Master Corp. is a Toronto toy and entertainment company, listed on the TSX and controlled by its three Canadian founders through multiple voting shares. All of its products are made by third-party manufacturers, mostly in Asia and primarily China, and it sells in Canada through mass retailers, Amazon.ca, and its own web shop.

Factors

Ownership

100.0 verified

CA 100%

Spin Master Corp. is an Ontario corporation listed on the TSX as TOY. Its 2024 annual information form states that directors and officers, essentially the three Toronto founders and their holding companies, hold 100% of the multiple voting shares, 68.4% of all voting shares, and about 95.5% of the voting power. The remaining public float trades on the TSX and is not broken out by holder country, so it is allocated to the listing venue per the method.

Manufacturing

21.5 verified

EU 5% · other 95%

The 2024 annual information form states that all Spin Master products are made by third-party manufacturers, most of them in Asia and primarily in China, with other suppliers in Vietnam, India, Mexico, Indonesia, Hungary, Poland, and the Netherlands. The company closed the Meccano factory in Calais, France, so nothing is made in Canada. No share by country is published, so the small EU allocation is an estimate.

People

44.0 inferred

CA 40% · EU 15% · other 20% · US 25%

The head office is at 225 King Street West in Toronto and the 2024 annual information form counts about 2,755 employees across 28 countries, but it does not split them by country. The Toronto headquarters, the Los Angeles entertainment studio, the Melissa & Doug operation in Connecticut, the Hong Kong and Dongguan sourcing offices, and European sales offices are the main sites, so this mix is an estimate.

Inputs

23.0 inferred

CA 5% · EU 5% · other 85% · US 5%

The filings mention raw materials, parts, and components from suppliers but never say where they come from. Plastics, electronics, textiles, and packaging are procured by the contract manufacturers, which are mostly in China and Southeast Asia, so the bulk is allocated to OTHER. The EU and North American shares reflect the few European factories and the design, engineering, and entertainment work done in Toronto and Los Angeles, and are an estimate.

Where to buy

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