Spin Master
Canadian-owned · made overseas · based in Ontario
Toronto toy and entertainment company behind PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, and Melissa & Doug, listed on the TSX and sold through mass retailers, Amazon.ca, and its own web shop.
Toronto, ON CA · www.spinmaster.com
Spin Master Corp. is a Toronto toy and entertainment company, listed on the TSX and controlled by its three Canadian founders through multiple voting shares. All of its products are made by third-party manufacturers, mostly in Asia and primarily China, and it sells in Canada through mass retailers, Amazon.ca, and its own web shop.
Factors
Ownership
100.0 verifiedCA 100%
Spin Master Corp. is an Ontario corporation listed on the TSX as TOY. Its 2024 annual information form states that directors and officers, essentially the three Toronto founders and their holding companies, hold 100% of the multiple voting shares, 68.4% of all voting shares, and about 95.5% of the voting power. The remaining public float trades on the TSX and is not broken out by holder country, so it is allocated to the listing venue per the method.
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “68.4% of the Company's total issued and outstanding Voting Shares and approximately 95.5% of the voting power attached to all of the Voting Shares.”
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “The Company's Multiple Voting Shares have 10 votes per share and its Subordinate Voting Shares have 1 vote per share.”
- Spin Master : 2025 Annual Information Form | MarketScreener filing “Business Corporations Act (Ontario)”
- Ronnen Harary, Anton Rabie and Ben Varadi acquire multiple voting shares of Spin Master Corp. press “control 100% of the issued and outstanding Multiple Voting Shares”
Manufacturing
21.5 verifiedEU 5% · other 95%
The 2024 annual information form states that all Spin Master products are made by third-party manufacturers, most of them in Asia and primarily in China, with other suppliers in Vietnam, India, Mexico, Indonesia, Hungary, Poland, and the Netherlands. The company closed the Meccano factory in Calais, France, so nothing is made in Canada. No share by country is published, so the small EU allocation is an estimate.
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “All of Spin Master's products are manufactured by third-party manufacturers, most of which are in Asia and primarily in China”
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “The Company utilizes third-party manufacturers and suppliers in China, as well as in Vietnam, India, Mexico, Indonesia, Hungary, Poland and the Netherlands”
- Spin Master : 2025 Annual Information Form | MarketScreener filing “closed its manufacturing facility in Calais, France, inherited through the acquisition of Meccano in 2013”
- Spin Master cancels toy price hikes, offsets costs with $37.9M tariff refund press “Many of its toys are manufactured in China, Vietnam, India, Mexico, Indonesia and the European Union.”
People
44.0 inferredCA 40% · EU 15% · other 20% · US 25%
The head office is at 225 King Street West in Toronto and the 2024 annual information form counts about 2,755 employees across 28 countries, but it does not split them by country. The Toronto headquarters, the Los Angeles entertainment studio, the Melissa & Doug operation in Connecticut, the Hong Kong and Dongguan sourcing offices, and European sales offices are the main sites, so this mix is an estimate.
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “As at December 31, 2024, Spin Master employed approximately 2,755 people worldwide.”
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “The head and registered office of the Company is 225 King Street West, Toronto, Ontario M5V 3M2.”
- Spin Master | LinkedIn other “Spin Master employs more than 2,500 team members globally”
Inputs
23.0 inferredCA 5% · EU 5% · other 85% · US 5%
The filings mention raw materials, parts, and components from suppliers but never say where they come from. Plastics, electronics, textiles, and packaging are procured by the contract manufacturers, which are mostly in China and Southeast Asia, so the bulk is allocated to OTHER. The EU and North American shares reflect the few European factories and the design, engineering, and entertainment work done in Toronto and Los Angeles, and are an estimate.
- SPIN MASTER CORP. 2024 ANNUAL INFORMATION FORM March 7, 2025 filing “significant increases in raw material prices may require renegotiation with Spin Master's suppliers during the year.”
- Spin Master : 2025 Annual Information Form | MarketScreener filing “delivery of raw materials, parts and components from suppliers”
Where to buy
- Direct 53.7
- Canadian retailer · Toys R Us Canada 48.3
- Amazon.ca · Amazon.ca 40.3
- US retailer · Walmart Canada 32.2
Found via
- madeinca.ca 2026-09-07