NotFiftyOne

Tea Horse

Canadian-owned · made in Canada · based in Ontario

Indigenous-owned Thunder Bay tea company that roasts Northwestern Ontario wild rice (manoomin) and blends it with imported tea.

Thunder Bay, ON CA · www.teahorse.ca

92.2

Tea Horse is a small Indigenous-owned tea company in Thunder Bay, Ontario, founded in 2017 by Denise Atkinson and Marc Bohemier, that roasts wild rice bought from Indigenous harvesters in Northwestern Ontario and blends it with green, black and roasted Japanese teas, alongside a short list of straight teas, rooibos and herbals. It sells direct from its own WooCommerce store and through about twenty independent shops, cafes and cultural sites, none of them grocery chains; the tea leaf itself is grown abroad, as all tea is.

Factors

Ownership

100.0 reported

CA 100%

The vendor says it was established in 2017 by Denise Atkinson, an Anishinaabe woman, and her partner Marc H. Bohemier, and CBC Thunder Bay names the couple as the owners; no investor or parent is named anywhere. A federal Women Entrepreneurship Strategy quote on the vendor's news page says the programs allowed her to incorporate, but Corporations Canada returns no federal corporation for the name, so it is most likely an Ontario corporation, and the Ontario Business Registry could not be checked from this session.

Manufacturing

100.0 reported

CA 100%

For a tea company the product is the roast, the blend and the pack, and the vendor says it created and produces its wild rice and tea blends with a proprietary roasting process in Northwestern Ontario, with orders shipped from its own warehouse; CBC describes the company as dedicated to producing its own blends in Thunder Bay and madeinca.ca lists the manufacturing location as Thunder Bay. A few straight teas (sencha, bancha, hojicha, assam, earl grey) are bought finished from a Canadian importer and only packed here, but the vendor does not publish a revenue split, so the full Canadian allocation is this card's judgment.

People

100.0 reported

CA 100%

A two-founder business run from Thunder Bay, Ontario, with its only posted job an NOHFC-funded internship that requires the hire to live in the Northern Ontario community where they are employed. No staff or offices outside Canada were found.

Inputs

48.0 reported

CA 35% · other 65%

The wild rice is direct-sourced from Indigenous harvesters on lakes in Northwestern Ontario and is also sold on its own as 100 percent Canadian wild rice, but tea is not grown in Canada: the vendor says its tea and herbal infusions come through Canadian importers who buy from growers abroad, and its catalogue names Japanese green teas, Indian black tea and South African rooibos, all in the OTHER bucket. The 35 percent Canadian share reflects wild rice as the signature ingredient across the manoomin blends plus the plain wild rice product, and is this card's estimate rather than a published figure.

  • Wild Rice | Tea Horse vendor_statement “direct-sourced from Indigenous harvesters from the pristine lakes of Northwestern Ontario and is processed using minimal technology to ensure quality, nutrition, and flavour. 100% Canadian Wild Rice”
  • In The News | Tea Horse vendor_statement “At present, we source our tea and herbal infusions from Canadian tea experts who travel to the tea growing regions of the world and buy directly from the farmer or small producer.”
  • Hojicha | Tea Horse vendor_statement “Roasted Japanese green tea with a nutty and rich flavour.”
  • Earl Grey | Tea Horse vendor_statement “Indian black tea flavoured with natural bergamot essence.”

Where to buy

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