NotFiftyOne

The Unscented Company

Canadian-owned · made in Canada · based in Quebec

Unscented hand soap, body wash, shampoo, conditioner, lotion and deodorant with refills.

Montreal, QC CA · unscentedco.com

Found at Loblaws Sobeys Metro Costco Whole Foods
84.9

The Unscented Company is the consumer brand of Baléco Inc., a Montreal company founded in 2011 by Anie Rouleau that sells fragrance-free soap, body wash, shampoo, conditioner, lotion, deodorant and home care in refillable formats. Corporations Canada's significant-control register shows Rouleau holding more than 75 percent of the shares directly, and the vendor says 80 percent of its products get their last substantial transformation in Beloeil, Quebec, with bar soaps and lotion bars made in the United States. Ingredients are described only as globally sourced, so the inputs mix is an estimate. Costco is listed by the vendor as an online stockist; the costco.ca search fetched today rendered no server-side results, so that grocer rests on the vendor's page alone.

Factors

Ownership

100.0 verified

CA 100%

Baléco Inc. (federal corporation 803022-7, incorporated 2011-11-16, status active, registered office 5530 rue Saint-Patrick, Montreal) lists founder Anie Rouleau of Westmount, Quebec as its sole director and, in the individuals with significant control register confirmed 2025-12-19, as holding more than 75 percent of the shares directly and individually. The privacy policy names Baléco Inc. as the entity trading as The Unscented Company. Holders of the remaining under 25 percent are not disclosed; the company pitched 10 percent for 300K on Dragons' Den in 2019 and any such minority stake would still be Canadian. The Registraire des entreprises du Québec was not queried, and no acquisition or private-equity coverage was found in the sources reachable today.

Manufacturing

79.2 reported

CA 80% · EU 4% · other 4% · US 12%

The vendor states that 80 percent of its products undergo their most substantial transformation in Canada, at Beloeil on Montreal's South Shore, and holds the Fabriqué au Québec certification; liquid hand and body soap, shampoo, conditioner, lotion, deodorant and laundry pacs are each labelled made in Canada. The soap bar and lotion bar are labelled made in the USA, and the Aleppo soap is made in Syria by a partner. The CANADA List adds that some cleaning tabs are made in Europe, which the vendor's own pages do not confirm, so the EU and OTHER shares are small estimates around the vendor's 80 percent figure. Whether the Beloeil plant is company-owned or a contract manufacturer is not stated.

People

100.0 reported

CA 100%

Head office and customer service are at 5530 Saint-Patrick in Montreal, production is in Beloeil, Quebec, and the team page names roughly twenty staff with no office outside Quebec; the vendor says it is expanding into the United States through retailers but names no US employees or location.

Inputs

41.0 inferred

CA 35% · EU 10% · other 35% · US 20%

Every product page says globally sourced ingredients, and the formulas rely on plant-derived surfactants, RSPO palm oil and cocoa butter that are largely imported; the vendor's claim that 80 percent of its purchases come from privately owned Canadian businesses speaks to supplier ownership and packaging rather than raw material origin, so the split is an estimate with Canadian credit for packaging, water and domestic suppliers. The storefront runs on Shopify but the vendor sells through many retailers, so platform dependence is not a control point.

Where to buy

Grocers

Found via