The Unscented Company
Canadian-owned · made in Canada · based in Quebec
Unscented hand soap, body wash, shampoo, conditioner, lotion and deodorant with refills.
Montreal, QC CA · unscentedco.com
The Unscented Company is the consumer brand of Baléco Inc., a Montreal company founded in 2011 by Anie Rouleau that sells fragrance-free soap, body wash, shampoo, conditioner, lotion, deodorant and home care in refillable formats. Corporations Canada's significant-control register shows Rouleau holding more than 75 percent of the shares directly, and the vendor says 80 percent of its products get their last substantial transformation in Beloeil, Quebec, with bar soaps and lotion bars made in the United States. Ingredients are described only as globally sourced, so the inputs mix is an estimate. Costco is listed by the vendor as an online stockist; the costco.ca search fetched today rendered no server-side results, so that grocer rests on the vendor's page alone.
Factors
Ownership
100.0 verifiedCA 100%
Baléco Inc. (federal corporation 803022-7, incorporated 2011-11-16, status active, registered office 5530 rue Saint-Patrick, Montreal) lists founder Anie Rouleau of Westmount, Quebec as its sole director and, in the individuals with significant control register confirmed 2025-12-19, as holding more than 75 percent of the shares directly and individually. The privacy policy names Baléco Inc. as the entity trading as The Unscented Company. Holders of the remaining under 25 percent are not disclosed; the company pitched 10 percent for 300K on Dragons' Den in 2019 and any such minority stake would still be Canadian. The Registraire des entreprises du Québec was not queried, and no acquisition or private-equity coverage was found in the sources reachable today.
- Federal corporation information - 803022-7 - Online Filing Centre - Corporations Canada registry “Corporate name: BALÉCO INC. Status: Active Corporation number: 803022-7 ... Directors Anie Rouleau 107 Côte Sainte-Antoine Westmount QC ... Current individuals with significant control: 1 Anie Rouleau ... This individual holds: More than 75% of the shares”
- Privacy policy – Unscented Co. vendor_statement “Baléco Inc (acting under the brand name The Unscented Company)”
- Get to know us – Unscented Co. vendor_statement “Incorporation of Baléco Inc. was launched in November 2011 by Anie Rouleau.”
- The Unscented Company press “Who are they? Anie Rouleau Where are they from? Westmount, QC How much are they asking for? 300K for 10%”
Manufacturing
79.2 reportedCA 80% · EU 4% · other 4% · US 12%
The vendor states that 80 percent of its products undergo their most substantial transformation in Canada, at Beloeil on Montreal's South Shore, and holds the Fabriqué au Québec certification; liquid hand and body soap, shampoo, conditioner, lotion, deodorant and laundry pacs are each labelled made in Canada. The soap bar and lotion bar are labelled made in the USA, and the Aleppo soap is made in Syria by a partner. The CANADA List adds that some cleaning tabs are made in Europe, which the vendor's own pages do not confirm, so the EU and OTHER shares are small estimates around the vendor's 80 percent figure. Whether the Beloeil plant is company-owned or a contract manufacturer is not stated.
- Get to know us – Unscented Co. vendor_statement “For a product to receive the 'Manufactured in Quebec' certification, its last substantial transformation must have taken place in Quebec. At Unscented Co. this is done in Beloeil, on Montréal's South Shore.”
- Get to know us – Unscented Co. vendor_statement “80% of our products undergo their most substantial transformation in Canada.”
- Unscented body soap 500 ml | Unscented Co. vendor_statement “Made in Canada from globally sourced ingredients”
- Unscented Hydrating Shampoo 473ml - Vegan Keratin | TUC – Unscented Co. vendor_statement “Made in Canada from globally sourced ingredients”
- Unscented soap bar, box of 5 | Unscented Co. vendor_statement “Made in the USA from globally sourced ingredients”
- Unscented lotion bar, cocoa butter | Unscented Co. vendor_statement “Made in the USA from globally sourced ingredients”
- Aleppo Soap 20% – Unscented Co. vendor_statement “Ethically made in Syria”
- The CANADA List directory “Owned by Baléco Inc., a woman-led Canadian company based in Montreal, Quebec. 80% of products are made in Canada, but some product lines are made in Europe (tabs for laundry, dishwasher, floor, toilet bowl) and US (bar soaps and lotion bars)”
People
100.0 reportedCA 100%
Head office and customer service are at 5530 Saint-Patrick in Montreal, production is in Beloeil, Quebec, and the team page names roughly twenty staff with no office outside Quebec; the vendor says it is expanding into the United States through retailers but names no US employees or location.
- Contact – Unscented Co. vendor_statement “5530 Saint-Patrick, Unit #1129, Montréal, QC H4E 1A8”
- Get to know us – Unscented Co. vendor_statement “December 2019, The Unscented Company now has 8 employees.”
Inputs
41.0 inferredCA 35% · EU 10% · other 35% · US 20%
Every product page says globally sourced ingredients, and the formulas rely on plant-derived surfactants, RSPO palm oil and cocoa butter that are largely imported; the vendor's claim that 80 percent of its purchases come from privately owned Canadian businesses speaks to supplier ownership and packaging rather than raw material origin, so the split is an estimate with Canadian credit for packaging, water and domestic suppliers. The storefront runs on Shopify but the vendor sells through many retailers, so platform dependence is not a control point.
- Impact – Unscented Co. vendor_statement “80% of our purchases come from privately owned Canadians”
- Unscented deodorant, 97% biobased | Unscented Co. vendor_statement “Proudly made in Canada from globally sourced ingredients”
Where to buy
- Direct 84.9
- Canadian retailer · Well.ca 76.4
- Canadian retailer · Loblaws 76.4
- Canadian retailer · Provigo 76.4
- Canadian retailer · Sobeys 76.4
- Canadian retailer · IGA 76.4
- Canadian retailer · Super C 76.4
- Canadian retailer · Canadian Tire 76.4
- Canadian retailer · Bulk Barn 76.4
- Canadian retailer · Jean Coutu 76.4
- Canadian retailer · Brunet 76.4
- Canadian retailer · Uniprix 76.4
- Canadian retailer · Proxim 76.4
- Canadian retailer · Home Hardware 76.4
- Canadian retailer · Lufa Farms 76.4
- Canadian retailer · Karavel 76.4
- Other marketplace · Faire (wholesale) 67.9
- US retailer · Whole Foods Market 50.9
- US retailer · Costco 50.9
- US retailer · Sprouts Farmers Market 50.9
- US retailer · Natural Grocers 50.9
- US retailer · Fresh Thyme Market 50.9
- US retailer · Grove Collaborative 50.9
- US retailer · iHerb 50.9
- US retailer · Vitacost 50.9
Grocers
- Find a store – Unscented Co. vendor_statement “Also available in store at Brunet (CAD) Bulk Barn (CAD) Canadian Tire (CAD) Fresh Thyme Market (USA) IGA (CAD) Jean Coutu (CAD) Loblaws (CAD) Natural Grocers (USA) Provigo (CAD) Proxim (CAD) Sobeys (CAD) Sprouts Farmers Market (USA) Super C (CAD) Uniprix (CAD) Wholefoods Market (CAD, USA)”
- Find a store – Unscented Co. vendor_statement “Or online at Costco (CAD, USA) Grove Collaborative (USA) Home Hardware (CAD) iHerb (CAD, USA) Karavel (CAD) Lufa Farms (CAD) Vitacost (USA) Well.ca (CAD)”
- Get to know us – Unscented Co. vendor_statement “March 2025: Nationwide expansion with all Whole Foods Market stores”
Found via
- The CANADA List 2026-09-13