NotFiftyOne

thinksound

Canadian-owned · made overseas · based in Ontario

Small headphone brand making wood and recycled-material over-ear and in-ear headphones, registered today as thinksound Inc. in Burlington, Ontario and sold direct online plus through hi-fi dealers and Amazon in Canada and the US.

Burlington, ON CA · thinksound.com

40.3

Thinksound is a small headphone brand making wood and recycled-material over-ear and in-ear headphones, registered today as thinksound Inc. at a Burlington, Ontario address and described by an independent 2021 profile as run by Canada-based CEO Andrew Grubb. It began in 2009 as a New Hampshire company founded by American audio engineer Aaron Fournier, who is still credited as co-founder and the ov21's product voice, and no filing was found showing the current ownership split between the two. Products are sold direct online and through one Canadian and one US hi-fi dealer plus Amazon in Canada and the US, with no manufacturing location disclosed.

Factors

Ownership

48.0 inferred

CA 60% · US 40%

Re-verification: Corporations Canada's federal registry again returned no match for thinksound (search re-run, not recorded as evidence per policy), and the Ontario Business Registry remains blocked by a bot-verification page, so no filing confirms current ownership. HQ was checked carefully given the possibility this is really a US company: it is not. The vendor's own contact page still registers thinksound Inc. at a Burlington, Ontario address; its Terms of Service state the agreement 'shall be governed by and construed in accordance with the laws of Canada'; and Wikipedia's infobox independently lists the company as headquartered in Toronto, Ontario, privately held, with no parent company. Current CEO Andrew Grubb is Toronto-based (MBA, Ivey Business School) and has run the company from Ontario continuously since at least a 2021 WifiHifi profile through today's unchanged Burlington contact address. The company did begin in 2009 as a New Hampshire company, and research this round found it had not one but two American co-founders: Aaron Fournier, still credited on current product pages as co-founder and the ov21's product voice, and Mike Tunney, who is no longer involved (his own bio now describes thinksound only in the past tense, ahead of his current role at BBDO New York). With ownership percentages still unstated anywhere, the mix keeps the same majority-Canadian estimate: sustained Canadian operational control under Grubb weighed against Fournier's continuing, and Tunney's historical, American founder stake.

Manufacturing

20.0 inferred

other 100%

Neither the vendor's site nor any dealer or press source discloses where thinksound headphones are assembled; the product pages describe materials and features but no country of origin. A 2010 Woodshop News profile notes founder Aaron Fournier's prior work for audio speaker companies in the United States and China and that the original wooden housings used lychee wood from Southeast Asia, so the mix assumes overseas assembly consistent with the rest of the small-headphone category, which could not be confirmed for the current product line.

People

74.0 reported

CA 80% · US 20%

The vendor's contact page registers the company in Burlington, Ontario, and a 2021 WifiHifi profile describes CEO Andrew Grubb as running the Canadian company from Burlington. Co-founder Aaron Fournier, still credited on the ov21 product page as the acoustics voice, is reported in the same profile to be based in the Salt Lake City area, so the mix allocates most of the small team to Canada with a share for the US-based founder.

Inputs

18.0 inferred

CA 10% · other 70% · US 20%

The ov21's housing uses Eastman Trēva, a named bioplastic from Eastman Chemical in the United States, while the wood housings and general components (foam, cabling, plating) are undisclosed on current product pages but were historically sourced from lychee wood grown in Southeast Asia per a 2010 profile. The storefront runs on Shopify, a Canadian platform, so the split is an estimate weighting the named US material and likely Asian-sourced components against the Canadian platform dependency.

Where to buy

Found via