Wildcraft
Canadian-owned · made in Canada · based in Ontario
Natural face, body and hair care handmade in small batches in Toronto.
Toronto, ON CA · wildcraftcare.com
Wildcraft is a Toronto natural skincare, body and hair care brand founded in 2014 by Laura Whitaker, who describes it as an Indigenous-owned business. All products are handmade in small batches in Toronto and sold direct, through Well.ca, Shoppers Drug Mart, Whole Foods Market and independent health stores. The vendor does not disclose where its organic botanicals and oils are sourced, so the inputs mix is an estimate.
Factors
Ownership
100.0 reportedCA 100%
The vendor names Laura Whitaker as founder and calls itself an Indigenous-owned business operating in Toronto, Ontario, with no investor or parent mentioned anywhere on the site. The CANADA List records the owner as Wildcraft Care Inc. of Canada. Corporations Canada returned zero results for Wildcraft Care, which points to an Ontario corporation, and the Ontario Business Registry could not be checked, so the entity and its shareholders are unverified.
- About Us - Wildcraft vendor_statement “in 2014, she founded Wildcraft to bring the powerful effects of nature to the everyday routine”
- Our Impact - Wildcraft vendor_statement “As an Indigenous-owned business, we acknowledge that we are operating on the traditional meeting place of many nations”
- The CANADA List directory “Wildcraft Care Inc. is based in Toronto, Ontario, where its natural skincare products are handmade”
- Corporations Canada - Search Results registry “0 results were found, 0 returned.”
Manufacturing
100.0 reportedCA 100%
The FAQ states that all Wildcraft products are created in Toronto, Canada, and the home page carries a Handmade in Canada claim. ELLE Canada and madeinca.ca repeat that every product is made by hand in Toronto. No third-party contract manufacturer is named, and no filing confirms the facility.
- Frequently Asked Questions - Wildcraft vendor_statement “All Wildcraft products are created in Toronto, Canada.”
- Everyday Natural Beauty - Wildcraft vendor_statement “Handmade in Canada”
- 10 Indigenous-Owned Beauty Brands to Know and Support Now press “The Toronto-based brand makes every product by hand, all $36 or less”
- Personal Care: Wildcraft | Made in CA directory “Manufactured In: Toronto, Ontario”
People
100.0 reportedCA 100%
The company operates from Toronto, Ontario, where its products are also made, so the head office and production team sit in one Canadian location. The about page describes a growing team but gives no headcount. No careers page was found and LinkedIn was not reachable.
- About Us - Wildcraft vendor_statement “Today, Wildcraft is a thriving business with a growing team, an expansive network of retailers”
- Contact Us - Wildcraft vendor_statement “in what is now known as Toronto, Ontario”
- Shop Wildcraft at Well.ca | Free Shipping $35+ in Canada other “Wildcraft is a Toronto-based company committed to creating natural skincare”
Inputs
30.5 inferredCA 20% · EU 15% · other 45% · US 20%
Products are formulated from organic, unrefined botanicals, plant oils and minerals, and packaged in glass and aluminum, but the vendor names no supplier or country of origin. Carrier oils, essential oils and botanicals such as yuzu, turmeric and calendula are mostly grown outside Canada, so the split is an estimate that gives Canada a minority share for local herbs, labour and packaging. The CANADA List likewise notes that some ingredients may be imported.
- About Us - Wildcraft vendor_statement “All products are expertly formulated with organic, unrefined botanicals and naturally occurring minerals”
- Our Impact - Wildcraft vendor_statement “Glass and aluminum are our first choice whenever possible because they're widely recyclable”
- The CANADA List directory “Some ingredients may be imported.”
Where to buy
- Direct 89.6
- Canadian retailer · Well.ca 80.6
- Canadian retailer · Shoppers Drug Mart 80.6
- Canadian retailer · Simons 80.6
- Canadian retailer · Healthy Planet 80.6
- Canadian retailer · The Detox Market 80.6
- Canadian retailer · Goodness Me 80.6
- US retailer · Whole Foods Market 53.8
- US retailer · Grove Collaborative 53.8
Grocers
- Store Locator - Wildcraft vendor_statement “Simons Healthy Planet Natural Food Pantry Nature's Signature Goodness Me Whole Foods Market Shoppers Drug Mart The Detox Market Well.ca”
- Everyday Natural Beauty - Wildcraft vendor_statement “Available at Whole Foods Market The Detox Market Well.ca”
Found via
- The CANADA List 2026-09-13