WK Kellogg Canada
European-owned · made in the US · based in Ontario
Kellogg's cereals: Special K, Frosted Flakes, Corn Flakes, Froot Loops, Rice Krispies, Mini-Wheats, Vector, All-Bran; spun off from Kellogg in 2023.
Mississauga, ON CA · www.kelloggs.ca
WK Kellogg Canada Corp (Mississauga) sells Kellogg's cereal brands, the North American cereal business spun off from Kellogg Company in 2023 and acquired by Ferrero, a private, Ferrero family-controlled company registered in Luxembourg, on September 26, 2025; Canada's significant-control register confirms the new controllers at Ferrero's Luxembourg address. Cereal for Canada is made across six plants, five in the US and one in Belleville, Ontario, which WK Kellogg is expanding as it closes the Omaha, Nebraska plant. Confirmed at Giant Tiger; Walmart and Voila returned bot challenges to every fetch this session.
Factors
Ownership
50.0 verifiedEU 100%
Ferrero Group completed its acquisition of WK Kellogg Co on 2025-09-26; WK Kellogg Co is now a wholly owned subsidiary of Ferrero, a private company controlled by the Ferrero family and legally registered in Luxembourg. Corporations Canada's individuals-with-significant-control register for WK Kellogg Canada Corp lists two individuals at Ferrero's Luxembourg address (16 route de Treves, Senningerberg), effective the same closing date, confirming control of the Canadian entity passed to Ferrero.
- EX-99.1 filing “The Ferrero Group ("Ferrero" or the "Company") today announced the successful completion of its acquisition of WK Kellogg Co. WK Kellogg Co is now a wholly owned subsidiary of Ferrero.”
- Federal corporation information - 1478895-8 - Online Filing Centre - Corporations Canada registry “Daniel Martinez Carretero, Address for service: 16 route de Treves, Senningerberg 2633, Luxembourg. Start date (YYYY-MM-DD): 2025-09-26”
Manufacturing
0.6 verifiedCA 17% · other 17% · US 66%
WK Kellogg Co's FY2024 10-K (filed 2025-02-25) names six manufacturing plants: Battle Creek, Michigan; Belleville, Ontario; Lancaster, Pennsylvania; Memphis, Tennessee; Mexicali, Mexico; and Omaha, Nebraska. Belleville is the only Canadian plant; WK Kellogg announced in August 2024 that it will close the Omaha plant by the end of 2026 while increasing production at Battle Creek, Lancaster, and Belleville. No plant-level revenue is disclosed, so the mix is estimated by facility count: one of six plants in Canada, four of six in the US, one of six in Mexico.
- klg-20241228 filing “Our manufacturing facilities are located in Battle Creek, Michigan; Belleville, Ontario; Lancaster, Pennsylvania; Memphis, Tennessee; Mexicali, Mexico; and Omaha, Nebraska.”
- WK Kellogg Co - Wikipedia other “it announced that it would close a plant in Omaha, Nebraska at the end of 2026, and reduce production at a plant in Memphis, Tennessee from late 2025; on the other hand, plants in Battle Creek, Michigan, Lancaster, Pennsylvania and Belleville, Ontario would see increased production.”
People
0.0 inferredCA 20% · other 5% · US 75%
WK Kellogg Canada Corp's registered office is in Mississauga, Ontario, per Corporations Canada, and the Belleville, Ontario plant has local staff. The parent WK Kellogg Co is headquartered in Battle Creek, Michigan with about 3,280 employees company-wide as of December 2024, concentrated across four US plants plus headquarters; Canada's Mississauga office and single Belleville plant are a minority of that total. No country-level employee breakdown is published, so the split is estimated from the facility footprint.
- Federal corporation information - 1478895-8 - Online Filing Centre - Corporations Canada registry “Registered office address: 5050 Satellite Dr Suite No 401 Mississauga ON L4W 0G1 Canada”
- klg-20241228 filing “On December 28, 2024, we had approximately 3,280 employees.”
Inputs
2.0 inferredCA 10% · EU 5% · other 30% · US 55%
WK Kellogg's 10-K names corn, wheat, rice, vegetable oils, sugar, cocoa, fruits and nuts as principal raw materials but discloses no country-of-origin breakdown. With five of six plants and the corporate footprint in the US grain belt, corn, wheat and rice are assumed mostly US-sourced; sugar, cocoa and tropical fruit are assumed imported (OTHER); a smaller share is assumed Canadian given the Belleville, Ontario plant's regional sourcing. This split is an estimate, not a sourced figure.
- klg-20241228 filing “Agricultural commodities, including corn, wheat, rice, vegetable oils, sugar, cocoa, fruits and nuts are the principal raw materials used in our products.”
Where to buy
Grocers
- Search results for "froot loops" – Giant Tiger other “Froot Loops Cereal Family Size, 480 g”