WowWee
Canadian-owned · made overseas
Robotic and interactive toy company behind Robosapien, Fingerlings, Baby Shark plush, and Dog-E, founded in Montreal, run from Hong Kong with a Montreal toy lab and a San Diego office, and sold in Canada through Amazon.ca, Walmart Canada, and Toys R Us Canada rather than direct.
Hong Kong HK · wowwee.com
WowWee Group Limited is a Hong Kong toy company founded in Montreal by Richard and Peter Yanofsky, who took it back from Optimal Group in a 2010 going-private bid funded in part by Hong Kong toy manufacturer Francis Choi. Canada's federal significant-control register now confirms a Hong Kong individual, Hung Lam, indirectly holds 25-50% of both WowWee Holdings Inc. and WowWee Canada Inc., with Richard Yanofsky listed only as sole director of each. Its toys are designed in Montreal and made in China, and wowwee.com is a catalogue that sends buyers to retailers, so in Canada it sells through Amazon.ca, Walmart Canada, and Toys R Us Canada.
Factors
Ownership
55.0 verifiedCA 50% · other 40% · US 10%
Corporations Canada's individuals-with-significant-control register — filed current as of 2026-07-31 for WowWee Holdings Inc./Gestion WowWee Inc. (757970-5) and 2025-11-27 for WowWee Canada Inc. (685559-8), the two live federal entities behind the brand — lists exactly one ISC on each: Hung Lam of Hong Kong, holding at least 25% and up to 50% of shares, indirectly, individually, since 2010-07-30, the exact date of the going-private amalgamation. That start date lines up with the 2010 buyout's Hong Kong financing from toy manufacturer Francis Choi (founder of Early Light International, dubbed 'the King of Toys'), whose 2010 loan to the buyout vehicle was guaranteed by the Yanofskys and WowWee's COO; no press or directory ties the name Hung Lam to Choi specifically, so that link is circumstantial, not confirmed. Neither register lists any Canadian or US individual as an ISC — Richard Yanofsky appears only as sole director of both entities at his Hampstead, QC address, with no ownership percentage filed anywhere public for him or Peter Yanofsky, who runs WowWee USA from San Diego. This is registry evidence naming who controls a confirmed quarter-to-half of the company and puts that owner in Hong Kong, so OTHER holds at 0.4 (the midpoint of the filed 25-50% band, unchanged from the prior estimate); the CA/US split for the remaining 60% is still nobody's filed statement, just an estimate weighted toward the Yanofsky family's continued sole directorship and Montreal registered office. wowwee.com's legal, privacy, and about pages name only 'WowWee Group Limited' with no address, jurisdiction, or ownership disclosure, confirming the site itself never states an ownership claim. Quebec's and Ontario's provincial registries were not queried (403/CAPTCHA, per instructions) and SEC EDGAR was not queried (no US public-company parent, already ruled out 2026-09-08).
- Federal corporation information - 757970-5 - Online Filing Centre - Corporations Canada registry “At least 25% and up to 50% of the shares”
- Federal corporation information - 685559-8 - Online Filing Centre - Corporations Canada registry “At least 25% and up to 50% of the shares”
- OFFER TO PURCHASE FOR CASH all of the issued and outstanding Class "A" shares of OPTIMAL GROUP INC. filing “On successful completion of the Offer, the Offeror will be partially funded by way of a financial contribution from Francis Choi.”
- SC TO-T, 7293411 Canada Inc. for Optimal Group Inc. filing “Deed of Guarantee and Indemnity, dated February 24, 2010, by Peter Yanofsky, Richard Yanofsky and Eric Lau Tung Ching in favour of Francis Choi”
Manufacturing
20.0 reportedother 100%
WowWee's own Fingerlings support article says the toys are made in China at ICTI certified factories, and the Globe and Mail describes prototypes moving from Montreal to the Hong Kong office, which oversees production and assembly in China. Nothing is made in Canada. The support article's host no longer resolves, so the vendor statement is taken from the search result.
- Where are Fingerlings Made? – Fingerlings vendor_statement “made in China”
- Fingerlings propel Montreal's WowWee to Christmas retail success press “the process shifted from Montreal to the company's Hong Kong office, which oversees the production and assembly”
People
35.5 inferredCA 35% · other 40% · US 25%
The contact page lists only the Hong Kong address of WowWee Group Limited, the careers page advertises a San Diego team for WowWee USA with an HK based production team, and WowWee Canada Inc. runs the Montreal office and toy lab at 3700 rue Saint-Patrick. Data providers put the whole company at roughly 60 to 100 people across Hong Kong, Montreal, and San Diego with no split by office, so the mix is an estimate that gives the Hong Kong headquarters the largest share.
- WowWee Address and Contact Info vendor_statement “Energy Plaza, 3F 92 Granville Road T.S.T. East, Hong Kong”
- Careers at WowWee vendor_statement “WowWee USA is looking for a creative individual to join our existing San Diego based team.”
- Wowwee Canada Inc. Company Profile | Montréal, QUEBEC | Competitors, Financials & Contacts - Dun & Bradstreet directory “206-3700 rue Saint-Patrick, Montréal, QC, H4E 1A2”
- WowWee Company Overview, Contact Details & Competitors | LeadIQ directory “WowWee is a mid-sized company based in Hong Kong with a global footprint in the toy and entertainment technology space”
- WowWee returns to robots with a dog named 'Dog-E' press “a toy company founded in Montreal that now operates out of Hong Kong”
Inputs
28.0 inferredCA 10% · other 90%
The products are electronic toys of plastic, motors, sensors, and plush sourced and assembled by contract factories in China, and WowWee publishes nothing about where components come from, so the bulk goes to OTHER. The Canadian share reflects the concept and engineering work done in the Montreal toy lab and is an estimate. The site sells nothing itself, so there is no platform dependence.
- Fingerlings propel Montreal's WowWee to Christmas retail success press “the historic red-brick building just south of Montreal's Lachine Canal that serves as office and toy lab”
- Where are Fingerlings Made? – Fingerlings vendor_statement “made in China”
Where to buy
- Canadian retailer · Toys R Us Canada 32.9
- Amazon.ca · Amazon.ca 27.5
- US retailer · Walmart Canada 22.0
Found via
- madeinca.ca 2026-09-07